FOCAL

FOCAL Awards

Award for Best Use of Footage in an Advertisement

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Nominations details

Cited Work

Rajec mineral water

Production Company

Kaspen, a.s.

Producer

Jan Hrubec

Director

Dominik Miskovsky

Writer

Tomas Otradovec & Bara Novotna

Film/VT Editor

Filip Malásek

Archive Researcher (s)

Ladislav Svestka & Rachel Wakefield

Top Sources of Footage

Oxford Scientific Film

Corbis Motion

Duration

45 secs

First Shown

Czech TV, TV Nova, STV, JOJ - May 2004

Country of Origin

Czech Republic

Synopsis

TV commercial using nature and wildlife shots to present a new brand of Czech mineral water.

Reasons for Submission

The whole project is created from library film footage material and uses the strength of selected visuals in following an elegant story idea. Nature itself created water vital for the human body. Nature chose the most appropriate spring (CU´s of water drops, water springs and brooks), hired the best specialists (kingfisher, dragonfly, crayfish, frog, otter), engaged a great managing director (bear)and gave everyone in the vicinity a job (ants, badger, hedgehog, raptor and marten). Delivered directly to your table (doe). Created for humans, patented by nature.....

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JURY COMMENTS

Effective and simple message conveyed through a series of beautiful stock images of nature.

Cited Work

Charal: The Race

Production Company

Quad

Producer

Nicolas Duval

Director

Remy Belvaux

Creative Directors

Danile Fohr & Antoine Barthuel at Leo Burnett

Film/VT Editor

Aurélien Dupont

Archive Researcher (s)

Valérie Massignon, XY Zebre

Top Sources of Footage

ITN Archive, Granada Wild Collection

Leo Production

Getty Images

Duration

30 seconds

First Shown

TF1/F2/F3/M6, 22/08/2004

Country of Origin

France

Synopsis

Charal meat product

Reasons for Submission

Inventive and humorous

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JURY COMMENTS

Top compositing makes fantasy a reality in this witty pastiche of a natural history documentary. Very funny, very clever - works well and is very effective in getting its message over.

Cited Work

Evening Standard: Freedom of London

Production Company

BANC

Producer

Jackie Ankelen

Director

Stuart Farquhar

Writer

Stuart Farquhar

Archive Researcher (s)

Jackie Ankelen & Reid & Casement

Top Sources of Footage

Getty Images

BBC Motion Gallery

APTN Archive

Index Stock Shots

Duration

60 seconds

First Shown

ITV, London 15/11/2004

Country of Origin

Synopsis

The idea of this commercial was for The Evening Standard to speak to its readers on a more holistic level than usual. This film highlights the freedom of speech, movement and opportunity that London provides for every single one of its occupants, compared with other major cities around the world.

Reasons for Submission

We'd like to win one of your awards!

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JURY COMMENTS

Beautiful stock images convey a variety of themes.

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