FOCAL

FOCAL Awards

Award for Best Use of Footage in a Pop Music Video

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Nominations details

Cited Work

Team X-treme: Mayday 2004

Production Company

Cross Contacts

Producer /Director

Daniel Klenke

Writer

Daniel Klenke

Film/VT Editor

Thomas Sommer

Archive Researcher (s)

Daniel Klenke & Simone Horn

Top Sources of Footage

ZDF Archive

Duration

3 mins 22 secs

First Shown

VIVA, MTV, VH1 - April 2004

Country of Origin

Germany

Synopsis

Daniel Klenke, director of the Team X-treme video: “We show extreme happiness, extreme suffering, extreme despots and extreme benefactors. Extreme rituals, extreme transformations. Extreme strength and will. Extreme team spirit. Extreme beauty. Extreme dancing and partying. We show individuals and masses. The hypnotic effect of the video is created by visual impressions in association with the music of Members of Mayday. And we have been able to achieve the visual effects by using images from the ZDF Archive in combination with live pictures of the MAYDAY parties.”

Reasons for Submission

This year’s techno hymn of the MAYDAY movement, Team X-treme by Members of Mayday, has made its way to number nine in the German dancefloor charts.

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JURY COMMENTS

Nice stock images simply edited to techno beat.

Cited Work

Faultline - "Biting Tongues"

Production Company

Black Dog Films

Producer

John Payne

Director

Vernie Yeung

Film/VT Editor

Vernie Yeung

Archive Researcher (s)

Vernie Yeung

Top Sources of Footage

Getty Images

Artbeats

Duration

3 minutes

First Shown

March 2004

Country of Origin

Synopsis

City nightscape

Reasons for Submission

Good use of footage

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JURY COMMENTS

Innovative use of cityscape at night stock footage as an underlay & intercut and with artiste.

Cited Work

Avril - "Be Yourself"

Production Company

Metronomic

Producer

Jeremy Rochigneux

Director

Patrick Volve

Film/VT Editor

Patrick Volve

Archive Researcher (s)

Jeremy Rochigneux

Top Sources of Footage

Tele Images nature

National Geographic

Getty Images

Film Images

Duration

3'40"

First Shown

M6, 15/05/2004

Country of Origin

France

Synopsis

This music video is composed with documentary film archives about monkeys living in their natural environment. This is a rhythmic research, an ironic diversion of the text of Avril's song that evoke the area of fashion and its protagonists.

Reasons for Submission

Usually Pop Music Videos show the artist singing. The use of Archive Footage is very rare in this field. The creative bias was to show wild and natural life in opposition to the lyrics evoking the trendy world of fashion. This unexpected Pop Music Video, largely broadcasted on M6, has contributed to the success of the title.

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JURY COMMENTS

Simple concept using lots of wildlife stock images. A jewel of humour.

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