FOCAL

FOCAL Awards

Award for Best Use of Footage in a Corporate Production

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Nominations details

Cited Work

Gaumont Champs-Elysées - 18 Octobre 2004

Production Company

Gaumont Pathé Archives

Producer

Gaumont Pathé Archives

Director

Highway Television

Archive Researcher (s)

Marie-France Pirotte, Le Chaînon Manquant

Top Sources of Footage

Gaumont Pathé Archives

Duration

5 minutes 30 seconds

First Shown

Opening of the Gaumont Champs-Elysées, 18/10/2004

Country of Origin

France

Synopsis

This corporate film celebrates the 70th anniversary of the "Marignan" (today Gaumont Champs-Elysées), one of the most famous cinema theatre in Paris located in the Champs-Elysées.

Reasons for Submission

Shown publicly only once (October 18, 2004) during the opening of the Gaumont Champs-Elysées as a pre programme, this film had to associate archives, cinema and modernity. Black and white and colour films, music and special effects were used to meet this challenge successfully enough to be published onto DVD and distributed to the people of Gaumont and Pathé companies.

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JURY COMMENTS

Strong images of news events illustrating the archive’s holdings, albeit presented in a linear and not so imaginative way. Big gap in the years covered as it jumps from the sixties to the nineties.

Cited Work

Bell Canada AGM Film 2004

Production Company

Imagination

Producer

Sally Maxfield

Director

Paul Henry

Writer

Paul Henry

Film/VT Editor

Ian Kelsey

Archive Researcher (s)

Sally Maxfield & Paul Henry

Top Sources of Footage

Getty Images

Duration

3 minutes

First Shown

Vancouver AGM Presentation, 26/05/2004

Country of Origin

Synopsis

Imagination were commissioned by our client Bell Canada to produce a film to support the CEO’s presentation at the 2004 AGM in Vancouver. The film was created to visualise the changing nature of society and the telecommunications world. It also needed to get across the message that change is integral to Bell’s business. The production timeline from brief to completion, of masters in both English and French Canadian, was 12 days.

Reasons for Submission

A good example of creative use of library material.

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JURY COMMENTS

Nice images cut together well, some cliché obvious choices of pictures but well edited and overall good use of clips.

Cited Work

Forum Barcelona - Voices Exhibit

Production Company

Tomato Films

Producer

Abi Hodson

Director

Simon Taylor

Film/VT Editor

Sean Broughton

Archive Researcher (s)

Anne Hummel

Top Sources of Footage

BBC Motion Gallery

ITN Archive, Granada Collection

National Geographic Film Library

APTN Library

Moving Image Communications

Duration

10 minutes

First Shown

Forum Exhibition, 9/05/2004

Country of Origin

Synopsis

Audio visual content for Forum 2004 Voices exhibit, which ran from May 2004 for 5 months in Barcelona. Voices is dedicated to diversity, one of the core themes of the Forum. The objective of the exhibition is to celebrate human communication and linguistic and cultural diversity.
The central dome structure comprised of 28 screens of various sizes positioned around an amphitheatre 32m in diameter. The film, directed by Simon Taylor, was programmed through a central server to incorporate the 28 screens. Multiple and single images along side typography were choreographed making the most of the three dimensional space creating an immersive environment. In addition a 100m wall, comprising of 24 screens, featuring 96 separate languages ran along side the central audio visual, resulting in a total of 52 different films shown simultaneously. Sometimes the screens showed the same image everywhere; other moments featured different images on every screen. The films were synchronized to merge in a moment of ‘collapse’ at one point in the ten minute show.

Reasons for Submission

Combines specially shot with archive footage to make a linear film 52 mins in length, which when projected onto 28 screens has a screening duration of 10 mins. Technically this was a challenge when editing and programming server. Graphics and music are combined with footage to create a stimulating experience. The languages, images and graphics featured explore diversity through linguistics, The film includes diverse cultures from around the world, and shows how they communicate in their own individual ways. It looks at communication through gesture, facial expression, language, the written word, music, clothing, This exhibit proved to be both stimulating and informative, educating audiences in a non traditional way and promoting those languages nearing extinction.

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JURY COMMENTS

Images used in an innovative way to convey a powerful message.

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