Title of Production/Series cited:

BDFL Promo

Company name:

British Defence Film Library

Country of Origin of cited work:

UK

First Transmission / Publication Date:

December 2007

Where published (Channel/Website):

BFBS Television

Programme Duration (Mins):

41 seconds

Producer:

Robert Dungate

Director:

Andrew Wright

Footage Archive Researcher(1):

Top 5 Source(s) of Library Footage used in Production cited:

BDFL

2

3

4

5

Brief Synopsis in English

The Advert was produced to create an awareness amongst serving Military personnel of the free training material available to them from the British Defence Film Library

Reason for submission in English

Apart from a graphic the Advertisement was created using footage taken entirely from the British Defence Film Library.

Title of Production/Series cited:

Diesel 78: Learn Disco Dance

Specific Episode entered as representing a Series cited:

Finnish Disco

Company name:

Hexstatic

Country of Origin of cited work:

World

First Transmission / Publication Date:

16 Oct 2007

Where published (Channel/Website):

www.diesel.com, www.youtube.com

Programme Duration (Mins):

2 minutes 17 seconds

Producer:

Stuart Warren-Hill

Director:

Footage Archive Researcher(1):

Stella Waltemade / Framepool

Vanessa Lewis / Framepool

Top 5 Source(s) of Library Footage used in Production cited:

Reason for submission in English

Stuart (Hexstatic) sent out a focal request, which Framepool immediately picked up and began discussing options with him. As Framepool could not find exactly the type of dance footage needed, Vanessa Lewis decided to try to go right to the orginal creator of the Disco Lesson video, Ake Blomqvist. After finding the contact details Stella Waltemade, from the Framepool research team, negotiated fees and license with Ake and provided a copy of the master to Hexstatic to begin editing. This is a fantastic example of how footage regardless of the age or original format is a treasure. This is an exciting, creative and funny edit that demonstrates the endless possibilities of what one can do with footage. Both the original video and the final edit have been provided.

Title of Production/Series cited:

Earthjustice: Top speed 2.0

Company name:

Earthjustice

Country of Origin of cited work:

USA

First Transmission / Publication Date:

Nov. 11, 2007

Where published (Channel/Website):

NBC11, KNTV San Francisco Bay Area

Programme Duration (Mins):

30 secs

Producer:

Ray Wan

Director:

Footage Archive Researcher(1):

Melissa Matchett

Top 5 Source(s) of Library Footage used in Production cited:

National Geographic Digital Motion

2

Getty Images

3

4

5

Brief Synopsis in English

Earthjustice’s “Top Speed 2.0” PSA bucks the trend of traditionally somber environmental commercials by taking a decidedly more hopeful attitude towards protecting our natural world. “Top Speed 2.0” opens with a stunning wildlife montage of a grizzly bear splashing in a stream, salmon leaping in the air, and a manatee gliding across a bed of sea grass—all to an upbeat instrumental track and a simple message about the power of the law in protecting our environment. Featured on NBC stations in San Francisco and New York as part of their “Going Green Week,” Earthjustice shows that you can motivate people to join your cause with a positive message.

Reason for submission in English

As the leading nonprofit environmental law firm in the US, Earthjustice believes that protecting our natural world for future generations is the greatest challenge humanity will face. With global warming now a major topic on everyone’s mind and an increasing willingness on the part of individuals, businesses and governments around the world to move towards a more sustainable future, Earthjustice’s “Top Speed 2.0” PSA capitalizes on this shift in thinking to promote a message of hope and progress.

Title of Production/Series cited:

Ford Focus: Lion man

Specific Episode entered as representing a Series cited:

teaser commercial (1" episode)

Company name:

Quatre zero un

Address Line 1:

Ford Motor Company of Canada

Country of Origin of cited work:

Canada

First Transmission / Publication Date:

Oct. 15, 2007

Where published (Channel/Website):

Television, Web

Programme Duration (Mins):

30 seconds

Series number episodes:

3

Producer:

Director:

Footage Archive Researcher(1):

Top 5 Source(s) of Library Footage used in Production cited:

Framepool

2

3

4

5

Brief Synopsis in English

This advertising campaign was produced for the launch of the new 2008 Ford Focus . The concept is based on the premise that the new Focus is a social life accelerator, using a documentary style approach which tells the story of a wild African lion man who, once discovered and brought back to civilisation will quickly improve this social skills after being in contact with the Focus. Although filmed in Canada, the director used footage to recreate the unique settings of Africa to provide a realistic feel. This is first commercial of a series of 3.

Reason for submission in English

unexpected

Title of Production/Series cited:

France Info: "Toujours premiers sur l'info"

Company name:

VIEW

Country of Origin of cited work:

France

First Transmission / Publication Date:

01/07/2007

Where published (Channel/Website):

French Television Channels/Radio France Website

Programme Duration (Mins):

15'

Producer:

Julien Gence

Director:

Julien Chavepayre

Footage Archive Researcher(1):

Pauline Deschamps

Top 5 Source(s) of Library Footage used in Production cited:

BBC Motion Gallery

2

3

4

5

Brief Synopsis in English

France Info is a news radio channel. The message is simple: wherever there is news, France Info is there to capture it. The visual translation is even simpler, images from various symbolic news topics and destinations where the France Info logo is fully integrated and part of the scene.

Reason for submission in English

Excellent footage usage which transmits the message perfectly.

Title of Production/Series cited:

John West Salmon - Flying Fish Tackle

Company name:

Grey Advertising/John Fife

Country of Origin of cited work:

Australia

First Transmission / Publication Date:

Feb 2007

Where published (Channel/Website):

Channels 7,9,10 and 28

Programme Duration (Mins):

30 sec TVC

Producer:

Director:

Footage Archive Researcher(1):

John Fife

Top 5 Source(s) of Library Footage used in Production cited:

OSF

2

BBC

3

Getty Images

4

5

Brief Synopsis in English

TV commercial in which fisherman performs flying tackle to take salmon off bears.

Reason for submission in English

The producer relied completely on the researcher's skill to find exactly the right shots to create this outstanding commercial. Viewers are lured by the scene setter and underwater shots before being caught off guard as a fisherman dives into frame to snatch a leaping salmon. The money shot had to contain the leaping salmon and be shot from exactly the right angle. The piece is topped off with the perfect shot of a bewildered and angry bear running along the water’s edge. Diligent research, using footage from a variety of sources, combines with new technology to deliver an ingenious commercial. In the case of the shots, the researcher endured the worst to bring the producer the best !

Title of Production/Series cited:

landmine.de

Company name:

Serviceplan / Wonderboys Film GmbH

Country of Origin of cited work:

Germany

First Transmission / Publication Date:

October 19th 2007

Where published (Channel/Website):

landmine.de, youtube.com

Programme Duration (Mins):

30 secs

Producer:

Stefan Orb

Director:

Footage Archive Researcher(1):

Karoline Modreker / Framepool

Top 5 Source(s) of Library Footage used in Production cited:

Framepool

2

3

4

5

Brief Synopsis in English

Original moonlanding. Neil Armstrong is walking on the moon. Doing that Giant Step for humanity. Then he suddenly explodes becuase of a landmine, not able to finish his Giant Step.

Reason for submission in English

Strong communication to bring people to help aliminate all landmines in the world.

Title of Production/Series cited:

Peugeot: Hippos

Company name:

Euro RSCG / Paranoid Projects

Country of Origin of cited work:

France

First Transmission / Publication Date:

June 15th, 2007

Where published (Channel/Website):

All media

Programme Duration (Mins):

30 secs

Producer:

 Mélanie Robert-Kaminka

Director:

Footage Archive Researcher(1):

Top 5 Source(s) of Library Footage used in Production cited:

Framepool

2

3

4

5

Brief Synopsis in English

Commercial for new Peugeot 207 SW. The creative idea is to use dancing Hippos to suggest that the new Peugeot 207 SW is not only volumnious but stylish as well.

Reason for submission in English

The integration of footage is not anecdotic but is real part of the creative concept.

Title of Production/Series cited:

Slingbox

Company name:

Underwired

Country of Origin of cited work:

UK

First Transmission / Publication Date:

1st July

Where published (Channel/Website):

www.virginmedia.com, www.yahoo.com, www.aol.com, syndicated on other sites due to being a pre-roll ad on virgin media player

Programme Duration (Mins):

5 secs

Producer:

Director:

Footage Archive Researcher(1):

Top 5 Source(s) of Library Footage used in Production cited:

Framepool

Reason for submission in English

It is a great example of how footage can be used to promote a product online and the project involved rights and clearance for talent and sports promoter and some editing work. The ad has proved successful with a huge increase in click-through traffic as a direct response to the ad.

Title of Production/Series cited:

Tata Motors: Todo es Relativo Segun

Company name:

Adtiviti

Country of Origin of cited work:

Spain

First Transmission / Publication Date:

06/12/07

Where published (Channel/Website):

Website www.tatamotors.es

Programme Duration (Mins):

57 Seconds

Producer:

Director:

Footage Archive Researcher(1):

Top 5 Source(s) of Library Footage used in Production cited:

Getty Images

2

3

4

5

Brief Synopsis in English

Reason for submission in English

Title of Production/Series cited:

Toyota : "Panda"

Company name:

ARS Venezuela / Perfect Cut C.A.

Country of Origin of cited work:

Venezuela

First Transmission / Publication Date:

2007

Where published (Channel/Website):

All media

Programme Duration (Mins):

30 secs

Series number episodes:

x

Producer:

Juan Carlos Melian

Director:

Marcial Gonzales

Footage Archive Researcher(1):

Juan Carlos Melian

Top 5 Source(s) of Library Footage used in Production cited:

Framepool

2

3

4

5

Brief Synopsis in English

A car stops by in the rain forest. Very close to it you can see a panda bear.

Reason for submission in English

nicely filmed, soft, nature