Title of Production/Series cited:

A Box of Bubbles (corporate)

Company name

NHNZ Limited  

Country of Origin of cited work:

New Zealand

First Transmission / Publication Date:

14 July 2008  

Where published (Channel/Website):

Corporate/Public Relations Launch and DVD release  

Programme Duration (Mins):

10 minutes and 2 min cut down  

Producer:

Caroline Cook  

Director:

Max Quinn  

Footage Archive Researcher(s):

Peter Simkins  

Top 5 Source(s) of Library Footage used in Production cited:

NHNZ Moving Images  

2

ARUP International Pty  

3

4

Brief Synopsis in English (up to 100 words):

In Beijing, workers have constructed one of the most astonishing Olympic venues ever envisaged. It all came together as a visionary piece of eco-architecture that’s a tribute to the team that turned their seemingly impossible designs into a light-as-air inspired landmark. A gigantic greenhouse that heats itself, with a skeleton so strong it can stand on end, shrug off an earthquake, and even put out its own fires. It’s a Box of Bubbles called The Watercube. Its an astonishing achievement made possible through an inspired collaboration by design and building experts: PTW; CCDI and engineering firm; ARUP International.  

Reason for submission in English (up to 150 words):

ARUP International’s construction of the “The Water Cube”, is related in a documentary produced by NHNZ Limited. After a staff screening of Megastructures 1: Water Cube, ARUP asked NHNZ Limited and NHNZ Moving Images to create an entirely new 10-minute corporate DVD reusing exiting footage to profile their personnel, engineering and design expertise. The DVD has been screened to clients worldwide, relicensed for inclusion in 2008 Australian International Design Awards at Sydney’s The Powerhouse Museum in, distributed to Arup’s 92 offices and a two-minute version produced for the international media. It is soon to feature on the ARUP YouTube site.  

Title of Production/Series cited:

BBC I-player: Penguins (advert)  

Company name

Red Bee Media  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

May 2008  

Where published (Channel/Website):

BBC channels  

Programme Duration (Mins):

1 min 30 seconds  

Producer:

Sarah Caddy  

Director: 

Vince Squibb  

Footage Archive Researcher(s):  

Katharine Waldrum (previously Knight)  

Top 5 Source(s) of Library Footage used in Production cited:

BBC NHU  

2

3

4

5

Brief Synopsis in English (up to 100 words):

Terry Jones discovers a colony of penguins in Antartica unlike any others seen before. These penguins can fly and when it gets too cold they take themselves off to sunnier climes.  

Reason for submission in English (up to 150 words):

It took months of painstaking research to find the perfect footage that worked as backplates so that we could paste the CGI effects over the top. We went back to the original neg for almost every shot so it was very research heavy.  

Title of Production/Series cited:

Beulah Compact Discs (online advert)

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

Aug 5 2008  

Where published (Channel/Website):

http://jp.eavb.co.uk  

Programme Duration (Mins):

4  

Producer/Director:

Barry Coward  

Footage Archive Researcher(s):  

Barry Coward  

Top 5 Source(s) of Library Footage used in Production cited:

Beulah  

2

3

4

5

Brief Synopsis in English (up to 100 words):

Promotes British classicla music record label Beulah to the Japanese market. Made to presentation to Japanese record industry at UK Tade Mission in Tokyo .  

Reason for submission in English (up to 150 words):

This was the only UK record company in the dlegation that bothered to make a video in Japanese to show in Tokyo. It was well recieved and at the time of wrting beulah are in nogotiations for Japanes distribution, so it was succeessful in that if fulfillled its purpose.  

Title of Production/Series cited:

EDF (ad campaign series)  

Company name

EURO RSCG  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

7th January 2008  

Where published (Channel/Website):

All commercial tv stations  

Programme Duration (Mins):

1 min, 30secs  

Series number episodes:

3  

Producer(first name):

Fiona Plumstead  

Director:N/A  

Footage Archive Researcher(s):

Hazel May, Emily Thomas & others  

Top 5 Source(s) of Library Footage used in Production cited:

Granada Media, now ITV Global  

2

Huntley Film Archives  

3

ITN  

4

Getty  

5

COI/BFI (Also used Framepool, APTN, Clips & Footage, Footage Farm, Bbc, Fremantle, Canal +, & Norwood Vintage Film Archive  

Brief Synopsis in English (up to 100 words):

The commercial is made up from a combination of film library material and extracts from well known tv programmes and film - this reinforces the idea of "recycled footage"  

Reason for submission in English (up to 150 words):

The brief was really broad - to find material from any era, from any source, tv, film, commercial, documentary, newsreel etc. We trawled for weeks and then negotiated the rights with archives, agents, individuals and estates in order to license clips as diverse as the Incredible Hulk, Watch your Meters (COI, BFI), to Laurel and Hardy and Bugs Bunny.  

Title of Production/Series cited:

First Oil  (BP corporate)

Company name

Lone Star Productions  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

April 2008  

Where published (Channel/Website):

Private screening  

Programme Duration (Mins):

24  

Producer(first name):

Martin Rosenbaum, Steven Croston  

Director:

Nigel Williams  

Footage Archive Researcher(s):  

Elena Adams  

Top 5 Source(s) of Library Footage used in Production cited:

BP Video Library  

2

ITN Source  

3

Drake Oil Museum, US  

4

National Portrait Gallery  

5

BP Archive, Warwick  

Brief Synopsis in English (up to 100 words):

On May 28th 1908, a group of explorers, led by a self taught geologist, struck oil in the far South West of Persia. The film tells the story of that extraordinary day and of the events that led to it - and how their success built the foundation of one of Britain’s most profitable and significant companies – BP.  

Reason for submission in English (up to 150 words):

Excellent use of rare archive.  

Title of Production/Series cited:

HSBC Reception Video (coprorate)

Company name

North One Television  

Country of Origin of cited work:

U.K.  

First Transmission / Publication Date:

July 2008  

Where published (Channel/Website):

Corporate HQ  

Programme Duration (Mins):

1 x 2' and 1 x 3'  

Producer(first name):

Helen Barrett  

Director: 

Footage Archive Researcher(s):  

Patrick Smith  

Top 5 Source(s) of Library Footage used in Production cited:

Footagebank HD  

2

3

4

5

Brief Synopsis in English (up to 100 words):

The HSBC Corporate Reception Video has been created to reflect both the diversity and global nature of our international banking operations.  

Reason for submission in English (up to 150 words):

The combination of animation and complimentary video images strive to create an informed, relaxing and positive viewpoint for visitors to our corporate HQ.  

Title of Production/Series cited:

Incredible India (ad campaign series)

Specific Episode entered as representing a Series cited:

Ganga - a riverine journey  

Company name

Wilderness Films India Ltd.  

Country of Origin of cited work:

India  

First Transmission / Publication Date:

22/4/2008  

Where published (Channel/Website):

International television channels and internet sites  

Programme Duration (Mins):

1:13 minutes  

Series number episodes:

8  

Producer/Director:  

Rupin Dang  

Footage Archive Researcher(s):

Vibha Dang  

Top 5 Source(s) of Library Footage used in Production cited:

Wilderness Films India Ltd. archive  

2

Ministry of Tourism archive  

3

4

5

Brief Synopsis in English (up to 100 words):

The Incredible India campaign of the Ministry of Tourism of the Government of India has led to a dramatic increase in tourist traffic to India, and an internationalization of the brand image of Indian tourism and the phrase "Incredible India" itself. Few other tourism campaigns worldwide have had such success previously. Wilderness Films India Ltd. has created these TVC ad-films for the Incredible India campaign, thereby contributing to the larger movement. On a separate note, WFIL also won the "Incredible India Award" and the "National Tourism Award" for the best tourism film made in India in 2007.  

Reason for submission in English (up to 150 words):

WFIL has changed the typical cliches of India, such as snake charmers and the Taj Mahal, and instead used fresh and equally stunning imagery from across India. We believe this deserves special attention.  

Title of Production/Series cited:

Ladbrokes: Shark (advert)

Company name

Knucklehead  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

May 2008  

Where published (Channel/Website):

TV  

Programme Duration (Mins):

one minute  

Producer:

Lindsay Turnham  

Director:

 Zak and Dan  

Footage Archive Researcher(s):

 Reid and Casement  

Top 5 Source(s) of Library Footage used in Production cited:

Ocean Footage  

2

BBC  

3

4

5

Brief Synopsis in English (up to 100 words):

In this TV ad Ladbrokes tell the story of Bakkies. A prime example of someone who can't 'quench his thrill buds' he consequently goes to ridiculous lengths in his search for the ultimate buzz.  

Reason for submission in English (up to 150 words):

Simple but effective use of generic archive as well as very clever post production to morph elements of the production shoot with stock footage. A great addition to Ladbroke's popular black comedy strand.  

Title of Production/Series cited:

NIKE: Bottled Courage (advert)  

Company name

Radical Media   / Stalkr (www.stalkr.tv)

Country of Origin of cited work:

USA  

First Transmission / Publication Date:

July 19th 2008  

Where published (Channel/Website):

Web: http://www.nike.com/courage and multiple broadcast platforms in Asia Pacific, Americas, Europe, the Middle East and Africa.  

Programme Duration (Mins):

60 seconds  

Producer(first name):

Ben Schneider  

Director:

Ralf Schmerberg  

Footage Archive Researcher(s):  

Lizzie Eves, Dan Kern, Susan Nickerson  

Top 5 Source(s) of Library Footage used in Production cited:

OTAB  

2

Getty  

3

BBC  

4

IMG Media  

5

NIKE Archive  

Brief Synopsis in English (up to 100 words):

The commercial celebrates courage as the essence of the 'Just Do It' spirit. The fast paced cut takes viewers on an inspiring journey highlighting obstacles athletes at every level must face and overcome. The high-energy ad features 31 different Nike athletes from over a dozen different countries, including USA, Russia, Portugal, Switzerland, Afghanistan and South Africa. Some recognizable athlete faces from the past and present are featured and include: Michael Jordan, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Liu Xiang, Michael Johnson, Steve Prefontaine, LeBron James, John McEnroe, Wayne Rooney, Joan Benoit and Kobe Bryant. The ad also includes amazing athlete stories such as seven-time Tour de France champion Lance Armstrong and closes with South African sprinter Oscar Pistorius.  

Reason for submission in English (up to 150 words):

These are stories of heartbreak. Triumph. Passion. Power. They are moments defined not by victories or losses but by the heroism displayed. This is an archival ode to courage.  

Title of Production/Series cited:

Nokia: Days (advert)  

Company name

Jack Morton Worldwide  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

02/12/2008  

Where published (Channel/Website):

Nokia World Event, CCIB Barcelona  

Programme Duration (Mins):

2 minutes 15 seconds  

Producer(first name):

Adam  Doherty  

Director:

Dave  Masters  

Footage Archive Researcher(s):

Fleur Clackson  

Top 5 Source(s) of Library Footage used in Production cited:

Getty Images  

2

BBC Motion Gallery  

3

ITN Source  

4

Thought Equity  

5

Framepool  

Brief Synopsis in English (up to 100 words):

“Days” encapsulates Nokia’s vision of Connecting People through new and better technologies. It tells a story of days of change: days that can be challenging and revolutionary, days that lead to outcomes that are hard to predict at the time, but which – when the dust has settled – leave us better, smarter, more in tune with our world, and closer to one another. It argues that another day of change is upon us, but this time we have the tools and the knowledge to choose what tomorrow will look like. It invites us to ‘seize the day’.  

Reason for submission in English (up to 150 words):

The film has a big message. It needed to be visually compelling and resonate deeply with the audience. This was partly achieved through the use of unusual or rarely-seen footage from the archive, both historical and current. We deliberately sought a mixture of ‘light and dark’ footage in order to paint a realistic picture of our world. The resulting tableaux or montage takes the viewer on a journey that is reflective, contemplative, sometimes unsettling, and ultimately uplifting. Exploring the archive allowed us to convey a predominantly cerebral message in a way that packed an emotional punch.  

Title of Production/Series cited:

OU Research: Moon Rocks (online advert)

Company name

Angel Eye Media  

Country of Origin of cited work:

United Kingdom  

First Transmission / Publication Date:

October 2008  

Where published (Channel/Website):

iTunes U  

Programme Duration (Mins):

1'47"  

Series number episodes:

5  

Producer:

Sarah Carr  

Director(first name ):

Gabi Kent  

Footage Archive Researcher(s):

James McDonald, Steve Morris  

Top 5 Source(s) of Library Footage used in Production cited:

NASA  

2

BBC  

3

Open University  

4

5

Brief Synopsis in English (up to 100 words):

This film looks at the work of Open University lunar geologist Mahesh Anand. He is analysing lunar basalt collected during the Apollo missions in the hope that the results may provide clues to the origin of our own planet.  

Reason for submission in English (up to 150 words):

As this film was for internet distribution, all material had to be from limited sources that could be cleared within the budget.  

Title of Production/Series cited:

Shots  (advert)

Company name

Annex Films  

Country of Origin of cited work:

United Kingdom  

First Transmission / Publication Date:

June 19, 2008  

Where published (Channel/Website):

Cannes Film Festival  

Programme Duration (Mins):

41 sec  

Producer:

Monique Lillicrap  

Director: 

Luc Janin  

Footage Archive Researcher(s):

Jody Winterbottom  

Top 5 Source(s) of Library Footage used in Production cited:

Framepool  

2

3

4

5

Brief Synopsis in English (up to 100 words):

Shots were keen to illustrate that in age of information overload, Shots sieves through the clutter and provides only the most creatively excellent work from around the world. Shots were also keen portray that they are concerned with more than just commercials, also covering TV, posters, magazine and online.  

Reason for submission in English (up to 150 words):

Its a really interesting use of stock footage mixed with animation to create a fresh and dynamic piece.  

Title of Production/Series cited:

SJ 50  (advert)

Company name

SVT - Sveriges Television  

Country of Origin of cited work:

Sweden  

First Transmission / Publication Date:

October 2008  

Where published (Channel/Website):

TV-spots TV4 et. al. and internet  

Programme Duration (Mins):

30 sec  

Producer:

Anna Bergström  

Director: 

Jesper Kouphoofd  

Footage Archive Researcher(s):  

Emil Kulläng Axelman  

Top 5 Source(s) of Library Footage used in Production cited:

SVT Imagebank  

2

3

4

5

Brief Synopsis in English (up to 100 words):

The task was to make a visualisation of 50 years with the Swedish Railway through use of archive material.  

Reason for submission in English (up to 150 words):

This is a technical advanced spot based on humour and recognition. Ordered by AD agency "King" and edited at "STOP" in stockholm  

Title of Production/Series cited:

Truly Candy advert

Company name

Stink  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

2008  

Where published (Channel/Website):

Programme Duration (Mins):

30 sec.  

Producer:

Stephen Brierley  

Director:

Ben Dawkins  

Footage Archive Researcher(s):  

Top 5 Source(s) of Library Footage used in Production cited:

 Framepool

2

3

4

5

Brief Synopsis in English (up to 100 words):

A forest made out of candy. sweeties are droping from trees, a squirrel is eating a goodie, frogs are quacking with bubblegum. the narroters voice: candy isn't part of nature, but nature can be part of candy and that's what makes Truly so ok to enjoy"  

Reason for submission in English (up to 150 words):

It shows nicely how you can turn ordinary footage into a fabulous world.  

Title of Production/Series cited:

Vodafone Roaming  (advert)

Company name

Grupo Hassel  

Country of Origin of cited work:

Spain  

First Transmission / Publication Date:

May 2008  

Where published (Channel/Website):

TVE  

Programme Duration (Mins):

1  

Producer:

Cornide Xoan  

Director: 

Vallejo Pablo  

Footage Archive Researcher(s):  

Elena   Rodrigo

Top 5 Source(s) of Library Footage used in Production cited:

Framepool  

2

3

4

5

Brief Synopsis in English (up to 100 words):

Shows a guy who's singing the famous Bob Marley song "jamming" with the words "roaming" while traveling though alomost every country in the world.  

Reason for submission in English (up to 150 words):

funny example how easy it is to work with footage if you can`t go out an shoot every location yourself.  

Title of Production/Series cited:

WWF Adopt a polar bear ( online advert)  

Company name

Kitcatt Nohr Alexander Shaw  

Country of Origin of cited work:

UK  

First Transmission / Publication Date:

15/11/08  

Where published (Channel/Website):

Various website, some with a retail focus (run up to Xmas) – eBay, Facebook, MSN, AOL  

Programme Duration (Mins):

10 Seconds  

Series number episodes:

Producer/Director:  

Graeme Noble  

Footage Archive Researcher(s):  

Top 5 Source(s) of Library Footage used in Production cited:

BBC Motion Gallery  

2

3

4

5

Brief Synopsis in English (up to 100 words):

As part of WWF’s acquisition strategy we were briefed to develop a series of online ads which would capture the attention of and motivate potential new supporters to buy a polar bear adoption pack for themselves or someone else for Christmas. To capitalise on the Christmas buying period we pushed the ‘gifting angle’ more prominently than before and utilised a piece of BBC Motion Gallery polar bear footage. The footage, enhanced by the copy, was both engaging and memorable to attract new supporters in a channel which is littered with Christmas messages.  

Reason for submission in English (up to 150 words):

The agency were very precise over the clip they required as it was an integral to the concept and needed to gain ‘cut through’ in a busy online marketing channel. The Motion Gallery research team supplied the agency with many shots and worked closely with the creative team; the result is simple but memorable and an effective use of archive footage in an advertising environment.