Call for submissions closed
SUBMISSIONS ENTERED
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viii) Award for Best Use of Footage in an Advertisement or Trailer |
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AVIVA: Name Change
Serious Pictures/AMV BBDO
UK / 2009
Producer:
Director: Vaughan Arnell
Footage Archive Researcher(s): Reid and Casement
Top 5 Source(s) of Library Footage used in Production cited:
ITN Source
Fox
Australian Broadcasting Corporation
BBC
Natural 9 Entertainment
The Mill has collaborated with AMV BBDO and Serious Pictures to produce two new starry spots for the AVIVA rebrand. Entitled ‘Name Change’ the commercials promote the change in name of Norwich Union to AVIVA using a host of A-list celebrities who have also reinvented their names. Directed by Vaughan Arnell the tongue and cheek commercials include appearances from a top Hollywood star, a comic, musicians and a famous model.
A huge effort! Both in terms of finding the very specific compositions needed to enable The Mill to edit the contemporary footage into the archive, and especially tricky negotiations to secure footage rights for some of the content.
EDF Energy: 'Olympic London' for Green Britain Day
Euro RSCG London
UK / 2009
Producer: Laura Middleton
Director: Stuart Douglas
Footage Archive Researcher(s): Hazel May
Top 5 Source(s) of Library Footage used in Production cited:
OTAB
BFI
BBC Motion Gallery
ITN Source
The use of archive footage for the launch television commercial of EDF Energy's Team Green Britain initiative helped emphasise how the people of 1948 London pulled together despite the challenges of rationing, bombsites and last minute award of the Olympic games, to deliver a positive and lasting legacy. It helped illustrate how we too can do the same again in 2012 but this time to fight the challenges of climate change.
The use of archive footage for the launch television commercial of EDF Energy's Team Green Britain initiative was a successful symbolisation of how a nation came together and this illustration was a way to show that through collective action we can deliver real and substantial change. This launch television commercial played a key role in the success of the EDF Energy's Team Green Britain initiative.
GARMIN: Nature Relies on Instinct
Egg Films Johannesburg
South Africa / 2009
Producer: Nicci Cox
Director: Slim
Footage Archive Researcher(s): Nathan Parsons & Cathy Campbell
Top 5 Source(s) of Library Footage used in Production cited: BBC Motion Gallery
A truly fresh concept seen through the eyes of a wildebeest, shows how Garmin's navigation abilities are compared to natures built in instinct. Technically challenging, the commercial from Volcano Advertising and Egg Films in Johannesburg is a mix of stock and live footage stitched together seamlessly by Black Ginger, Cape Town.
This advert for Garmin GPS products had a difficult brief—the concept called for the entire spot to be seen from the POV of wildebeests. BBC Motion Gallery was able to provide a wealth of dramatic footage—images that were incredibly difficult to capture and which filled the creative requirements perfectly. In the end, the concept is compelling, original and highly memorable. The Wildebeest's go on a long and somewhat perilous journey, guided by a female voice that directs them every step of the way. After encountering hyenas, giraffes, a powerful river and even sandstorms, the majestic animals arrive at their destination successfully. "Nature has instinct. For everyone else there's Garmin." A perfect example of a spot that would have been near impossible to shoot from scratch.
GEICO: Dirt Vignettes
Specific Episode entered as representing a Series cited: all
Company name Alien Kung-Fu
Country of Origin of cited work: USA
First Transmission / Publication Date: April 2009
Where published (Channel/Website): Animal Planet
Programme Duration (Mins): :30
Producer: Christine McNeal
Director: Christine McNeal
Footage Archive Researcher(s): Matt Jacobson
Top 5 Source(s) of Library Footage used in Production cited: Discovery FootageSource
Brief Synopsis in English (up to 100 words): Vignettes about animals for AP/GEICO partnership/sponsorship
Reason for submission in English (up to 150 words): creative use of footage with graphics
HEINZ: Beanz Montage
Company name AMV BBDO
Country of Origin of cited work: UK / 2009
Producer: TBA
Director:
Footage Archive Researcher(s):
Top 5 Source(s) of Library Footage used in Production cited: TBA
The Heinz Beanz Montage commercial is a celebration of a well loved brand and product through the years.
Heinz Beans have been part of British consumers lives for over 100 years and this submission and commercial celebrates the history of the product and the strength of the brands advertising.
HSBC: Rugby Sponsorship
Outsider
UK / 2009
Producer: John Madsen
Director:
Footage Archive Researcher(s):
Top 5 Source(s) of Library Footage used in Production cited: BBC Motion Gallery
This is an ad to follow the start of the 2009 British & Irish Lions Rugby tour of South Africa by partner HSBC. The ad sees the players taking it in turns to train the lions of the Savannah in the skills they would need on the pitch, passing, tackling etc.
This HSBC advert shows the creative firepower possible with repurposed content—the perfect execution of an ambitious concept that would have otherwise been nearly impossible to shoot. Here, BBC Motion Gallery footage of African lions, sourced from the BBC's Natural History Unit, have been seamlessly and believably integrated with newly shot footage of actors to create a compelling storyline and arresting visuals. The highly imaginative use of pre-shot footage gives the advert cinematic production values, weaving a story that is hard for viewers to turn away from while making its point with great impact and memorability.
IG INDEX: Cause and Effect
DDB London
UK / 2009
Producer: David Riley & Chris Styring
Director: Howard Willmott
Footage Archive Researcher(s): Ninian Doff & Isaac Bell
Top 5 Source(s) of Library Footage used in Production cited: Getty Images
A commercial to show how the real world affects the financial market. Cause and effect. How one decision affects another, a chain of events.
Great example of how visual content helps to tell a powerful story. How events around the world that shape the world can play a part in making people stop and think about why things are happening and what we can do to have an effect on events. How one thing is connected to another. A great example of the footage content that Getty Images has.
MERCEDES BENZ: Era
Radical Media GMBH
Germany / 2009
Producer: Christiane Dressler
Director: Sebatian Strasser
Footage Archive Researcher(s): Stalkr.TV
Top 5 Source(s) of Library Footage used in Production cited:
Clips & Footage
Getty
Murnau Foundation
From silent movie pioneers, to the inventors of the bikini, to the architects of the Empire State Building and the designers of the most successful sedan in the world - all creators strive to improve on what already exists. The Mercedes Era film is about humanity's unquenchable desire for progress, ingenuity, creativity and poetry, embodied throughout time and in the new Mercedes S-Class.
To present the unique combination of archival footage taken from the past century as well as the seamless integration of animation and live action footage adapted from archival elements.
