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FOCAL Awards

Award for Best Use of Footage in a Pop Music Video

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Submissions details

Cited Work	Team X-treme: Mayday 2004
Production Company	Cross Contacts
Producer /Director	Daniel Klenke
Writer	Daniel Klenke
Film/VT Editor	Thomas Sommer
Archive Researcher (s)	Daniel Klenke & Simone Horn
Top Sources of Footage	ZDF Archive




Duration	3 mins 22 secs
First Shown	VIVA, MTV, VH1 - April 2004
Country of Origin	Germany
Synopsis	Daniel Klenke, director of the Team X-treme video: “We show extreme happiness, extreme suffering, extreme despots and extreme benefactors. Extreme rituals, extreme transformations. Extreme strength and will. Extreme team spirit. Extreme beauty. Extreme dancing and partying. We show individuals and masses. The hypnotic effect of the video is created by visual impressions in association with the music of Members of Mayday. And we have been able to achieve the visual effects by using images from the ZDF Archive in combination with live pictures of the MAYDAY parties.”
Reasons for Submission	This year’s techno hymn of the MAYDAY movement, Team X-treme by Members of Mayday, has made its way to number nine in the German dancefloor charts.

Cited Work	Faultline - "Biting Tongues"
Production Company	Black Dog Films
Producer	John Payne
Director	Vernie Yeung
Film/VT Editor	Vernie Yeung
Archive Researcher (s)	Vernie Yeung
Top Sources of Footage




Duration	3 minutes
First Shown	March 2004
Country of Origin	UK
Synopsis	City nightscape
Reasons for Submission	Good use of footage

Cited Work	Band Aid 20
Production Company	Endemol UK
Producer
Director
Film/VT Editor
Archive Researcher (s)
Top Sources of Footage	TBA




Duration
First Shown	18/12/2004
Country of Origin	UK
Synopsis	TBA
Reasons for Submission	Library footage was a vital element in this production.

Cited Work	Avril - "Be Yourself"
Production Company	Metronomic
Producer	Jeremy Rochigneux
Director	Patrick Volve
Film/VT Editor	Patrick Volve
Archive Researcher (s)	Jeremy Rochigneux
Top Sources of Footage	Tele Images nature
	National Geographic
	Getty Images
	Film Images

Duration	3'40"
First Shown	M6, 15/05/2004
Country of Origin	France
Synopsis	This music video is composed with documentary film archives about monkeys living in their natural environment. This is a rhythmic research, an ironic diversion of the text of Avril's song that evoke the area of fashion and its protagonists.
Reasons for Submission	Usually Pop Music Videos show the artist singing. The use of Archive Footage is very rare in this field. The creative bias was to show wild and natural life in opposition to the lyrics evoking the trendy world of fashion. This unexpected Pop Music Video, largely broadcasted on M6, has contributed to the success of the title.

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