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Basil Fawlty
coming to a phone screen near you
Users of Vodafone
live! in the UK will be able to download
Fawlty Towers excerpts, together with
other BBC comedies, directly to their
handsets for the first time, following
a deal between BBC Worldwide and Vodafone
UK.
The service, which
includes classic scenes such as Basil
beating up his car, Sybil beating
up the builder and Manuel getting
beaten up by just about everybody,
will be delivered via video-enabled
mobile phones to Vodafone live! subscribers.
The deal, which
represents the first of its kind for
BBC Worldwide, was concluded following
consultation and negotiation with
on-screen talent, writers and/or their
representatives to ensure all contributors
and rights' holders benefit from this
new business activity, which BBC Worldwide
expects to grow rapidly.
Jonathan Crane,
Director of Commercial Broadband &
Interactive Television at BBC Worldwide
said: "Licensing BBC comedy sequences
to Vodafone live! is a genuinely groundbreaking
deal for us.
Accessing video
via handsets is now a reality for
us all, and as demand grows, BBC Worldwide
is poised to provide a range of great
video content to these new mobile
services."
Fawlty Towers continues
to be one of the UK's most enduring
comedies and remains one of BBC Worldwide's
most internationally successful programmes,
with sales to broadcasters in over
70 countries, including India, Russia
and Thailand.
For further information,
please contact Mary Collins on +44
208 433 2412, or email mary.Collins@bbc.co.uk
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