|
Blue
Planet snapped up by Mountain Dew
A single scene from the award-winning
BBC series The Blue Planet has become
the cornerstone of a major television
advertising campaign created by major
US advertising agency BBDO, on behalf
of soft drink brand Mountain Dew.
The scene, in which a humpback whale
surges out of the ocean and traps
a fish in its mouth, was one of the
most enduring images from the landmark
BBC series. In the commercial, which
opens with a kayaker drinking a can
of Mountain Dew, a 15-second segment
of the scene was manipulated to show
the whale swallowing him whilst leaping
to get at his drink. The effect is
seamless and powerful, and the spot
has a surprise ending.
The campaign, initiated through Susan
Nickerson Research, also included
six shots from other BBC Natural History
Unit material, which was crafted together
to merge the licensable footage with
the new live-action material.
Mark Fricker, Commercial Director,
BBC Library Sales, said, "This
is a perfect example of how BBC footage
can be used in the most creative ways
for almost any kind of production
project. We're continually impressed
by the creative ways in which our
footage is used by our clients and
their agencies."
For further information, please contact
Louise Alley in the BBC Worldwide
press office on +44 20 8433 3995,
email louise.alley@bbc.co.uk or Marnie
Lawler in the BBC WW Americas office
on +1 212 705 9414, email marnie.lawler@bbc.co.uk
BBC Worldwide press releases can
be viewed online at
http://www.bbc.co.uk/pressoffice/commercial/
--------------------------------------------------------------------------------
Notes to editors: BBC Worldwide Limited
is the commercial consumer arm, and
a wholly owned subsidiary, of the
British Broadcasting Corporation.
The company was formed in 1994 to
develop a coordinated approach to
the BBC's commercial activities: television,
publishing, product licensing, Internet
and interactive. BBC Worldwide exists
to maximize the value of the BBC's
programme and publishing assets for
the benefit of the UK licence payer,
and re-invest in public service programming.
In 2002/2003 BBC Worldwide returned
£123 million to the BBC for
the benefit of the UK licence fee
payer.
BBC Worldwide licenses footage from
the BBC's vast archive of award winning
programming from its London HQ and
through its network of regional offices
in New York, Los Angeles, Toronto,
Sydney and Tokyo. It is also the exclusive
global representative for the marketing
and licensing of the CBS News archive.
--------------------------------------------------------------------------------
Press Officer, International
BBC Worldwide
Room E156
Woodlands
80 Wood Lane
London, W12 OTT
T: +44 (0)20 8433 3995
F: +44 (0)20 8749 8732
M : +44 (0)7818 435 982
louise.alley@bbc.co.uk
http://www.bbc.co.uk/pressoffice/commercial
|
