Avril: Be Yourself

Metronomic   |   France

This music video is composed with documentary film archives about monkeys living in their natural environment. This is a rhythmic research, an ironic diversion of the text of Avril's song that evoke the area of fashion and its protagonists. Reasons for Submission: Usually Pop Music Videos show the artist singing. The use of Archive Footage is very rare in this field. The creative bias was to show wild and natural life in opposition to the lyrics evoking the trendy world of fashion. This unexpected Pop Music Video, largely broadcasted on M6, has contributed to the success of the title.