EDF Energy: 'Olympic London' for Green Britain Day

Euro RSCG London   |   UK

The use of archive footage for the launch television commercial of EDF Energy's Team Green Britain initiative helped emphasise how the people of 1948 London pulled together despite the challenges of rationing, bombsites and last minute award of the Olympic games, to deliver a positive and lasting legacy. It helped illustrate how we too can do the same again in 2012 but this time to fight the challenges of climate change. The use of archive footage for the launch television commercial of EDF Energy's Team Green Britain initiative was a successful symbolisation of how a nation came together and this illustration was a way to show that through collective action we can deliver real and substantial change. This launch television commercial played a key role in the success of the EDF Energy's Team Green Britain initiative.