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FOCAL Chair attended the launch of the Presto Centre

25 March 2011

ON MARCH 14 AND 15, FOCAL CHAIR ATTENDED THE LAUNCH OF THE PRESTO CENTRE

At the Screening the Future 2011 conference held in the Sound and Vision Institute -- one of the largest audiovisual archives in Europe -- PrestoCentre was launched as the outcome of more than ten years’ work by several major projects funded by the European Union, conducted by over a dozen organisations.

PrestoCentre’s founding members -- British Broadcasting Corporation (BBC, UK); Institut National de l'Audiovisuel (INA, France); Institute for Sound and Vision (Beeld en Geluid, Netherlands); Österreichischer Rundfunk (ORF, Austria); and Radiotelevisione Italiana (RAI, Italy) -- will work together to share their expertise with each other and with other audiovisual content providers around the world.

“We are on the brink of creating something that can make a major difference to the amount of broadcasting content, and other audiovisual content, that will survive” said Richard Wright of BBC Research and Development.

According to Screen Digest, the global trade in AV archive content generated 364m Euro in revenue in 2009 with total revenue growing at a CAGR of nearly eight per cent over the past five years. Failure to collect, index, and preserve this content presents a serious risk to our common heritage. New strategies around technological and legal issues, as well as business models for social and user-generated content curation and preservation are required.

“The partners in PrestoCentre have invested hundreds of millions of euros to develop new technologies and infrastructure that will help preserve this content for future generations,” said Jan Müller, CEO of the Institute for Sound and Vision. “PrestoCentre provides a structured way for us to share those results even more effectively, and to accelerate international research efforts in new media and education by forging closer ties between government, industry, and academia.”