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GRANADA
VISUAL ADOPT DAM TECHNOLOGY FROM ARKEMEDIA
Granada Visual, the division responsible
for the worldwide distribution and
exploitation of all Granada footage
content has struck a recent deal with
digital asset management specialists
ARKEMEDIA, to implement and install
the first phase of their bespoke Digital
Asset Management System (DAM), ArkEMedia.
The system will be trialled for six
months after a successful pilot last
year convinced the broadcaster to
invest further in this sophisticated
content management system.
The system was originally trialled
in April 2002 to test end-to-end workflow
and functionality for managing both
data and video assets for Granada's
footage sales department, Granada
Visual. ARKEMEDIA software is at the
core of the system which archives
and manages video and audio content
including raw footage, single items
and complete programmes. The pilot
phase has vastly improved the workflow
processes through the creation of
a fully searchable visual database,
designed to tag specific metadata
to streamable clips. This is enhanced
by digitised video using Windows Media
9 Series. Additionally, the project
allows the ingestion of current programme
databases and interface with existing
rights management software.
During this second phase of this
project, ARKEMEDIA will be acting
as System Integrators to, facilitate,
develop and manage the system. The
Granada team will be ingesting, cataloguing,
and managing the footage to provide
improved customer service for its
expanding client base in the UK and
overseas. With over 120,000 hours
of diverse programming to draw on,
ingest priorities will be determined
by market need.
The system provides a single point
of access to both clip data and video
from the libraries of all national
Granada owned companies including:
Anglia TV, Border TV, Granada TV,
HTV Network, LWT, Meridian, Partridge,
Survival, Tyne Tees TV and Yorkshire
TV.
The collection covers genres from
entertainment, music, drama, documentary,
news, personalities, wildlife and
stock-shots.
Granada Visual has implemented this
service in a drive to improve customer
service levels whilst managing assets
and metadata in-house in a more cost
effective and efficient way. Granada
Visual is committed to a proactive
approach to footage sales that builds
on flexibility but also prioritises
commercially attractive material.
"This implementation is a significant
step forward for our organisation,
both in preserving material for future
use and making sure that we make as
much of Granada's footage available
for sale as possible" comments
Amanda Deadman, General Manager of
Granada Visual. She adds, "Early
in the testing stage, it was obvious
that ARKEMEDIA's software was an efficient,
flexible and sophisticated platform
for managing both the volume and variety
of material we represent. We look
forward to continuing our successful
relationship with ARKEMEDIA as we
move into the next phase of growth".
Vincenzo Roberti, Managing Director
at ARKEMEDIA Technologies stated,
"more and more of our customers
are demanding DAM solutions designed
to minimise complexity, while ensuring
scalability and positioning them for
the future. We are very pleased to
have begun the first phase of this
landmark installation."
The installation of the Arkemedia
platform at Granada Visual will be
complete by early September 2003
About Granada Visual
Launched in April 2002, Granada Visual
provides a single point of access
to footage from the libraries of all
Granada owned companies: Anglia TV,
Border TV, Granada TV, HTV Network,
LWT, Meridian, Partridge, Survival,
Tyne Tees TV and Yorkshire TV. An
ever increasing catalogue of over
120,000 hours of diverse programming
and materials from the past 50 years
of television, the collection covers
genres from entertainment and music
to drama and documentaries or news
and personalities to wildlife and
stockshots.
Granada Visual is the footage sales
house for all of Granada's production
companies including Anglia, Border,
Granada, HTV Network, LWT, Meridian,
Partridge, Survival, Tyne Tees and
Yorkshire TV. The collection covers
all genres from entertainment, music,
drama, documentaries, plus news, personalities,
wildlife and stockshots. Granada Visual's
main clients are in the broadcast
market, but the group is keen to harness
new media opportunities and has achieved
considerable growth in non-broadcast
markets such as advertising, corporate
video, retail TV and, most recently,
in the mobile phone market with a
major content supply deal for Vodafone.
About ARKEMEDIA
ARKEMEDIA is an independent company
created to provide broadcasters and
content owners with digital asset
management solutions designed for
the specific needs of the industry,
and with the emphasis on maximising
throughput and asset value without
disrupting existing workflows. The
browser-based content management system
is modular in construction, allowing
systems to be built from ingest through
archiving, search, playout and re-purposing.
ARKEMEDIA is already in use with a
number of major content owners and
managers.
For more information or images, please
contact:
Granada Visual
Cheryl Clarke at MUSHROOM MEDIA on
+44 207 403 5573,
E: cheryl@mushroom-media.co.uk
Amanda Deadman at Granada Visual
on +44 207 389 8504
E: Amanda.deadman@granadamedia.com/visual
www.granadamedia.com/visual
ARKEMEDIA
www.arkemedia.com
Emanuela, ARKEMEDIA on +44 (0)1256
869000 or emanuela@arkemedia.com
Becky Smith, Ella-Beck Communications,
on +44 (0)1483 829846 or becky@ella-beck.co.uk
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