1 June 2009
BBC Earth, BBC Worldwide’s new international brand for all the BBC’s natural history content, today launches a dedicated channel on YouTube which will showcase the BBC’s greatest nature shows.
BBC Earth is natural history’s global guardian brand across all territories (ex-UK) and platforms including merchandise, TV and digital and is intended to provide continuity for all the BBC’s nature content whilst allowing the BBC to better engage, retain and build audiences globally in this genre. BBC Earth branding will be applied across TV stings, DVDs and BBC Nature digital products and the YouTube channel marks the first international rollout of the brand.
The BBC Earth channel will initially launch with 50 clips including, for the first time on YouTube, the Emmy and BAFTA award-winning Blue Planet. New clips will continue to be added every week going forward. The channel can be accessed at www.youtube.com/bbcearth
Two of the top five most viewed videos of all time on the BBC Worldwide YouTube channel are natural history clips, demonstrating the popularity of such content and making now the ideal time to showcase classic clips.
Content that the channel will launch with, all new to YouTube, includes:
BBC Earth aims to encourage users to subscribe to this new dedicated space on YouTube and enjoy the classic most amazing content from the BBC’s wide range of nature shows and is designed for a global audience.
In the US, the channel will also promote and support www.bbcearth.com, a website where visitors can explore the best from the BBC’s Natural History Team including the latest news, videos, photos, blogs and facts.
Neil Nightingale, Head of BBC’s Natural History Unit, says: “I’m delighted that the BBC Earth channel on You Tube will now allow people all round the world to enjoy some of the very best of the great content from the BBC Natural History Unit online.”
The channel’s launch is part of BBC Worldwide's ongoing strategy to promote its content to new audiences around the world, supporting its suite of global channels, magazines and content on other digital platforms.
For more information, please contact: Philip Fleming on 020 8433 2596 (mobile: 07824622077) or email email@example.com
BBC Earth is the global brand for all the BBC’s natural history content spanning the last 50 years. The BBC is the largest producer of natural history programming in the world and the brand highlights the vast scale of incredible content which is produced in this genre. Visible across all platforms; TV, digital and merchandising as well as expanding across TV stings, DVDs and digital products throughout 2009, BBC Earth encourages engagement with current as well as classic programs such as Planet Earth and The Blue Planet. BBC Earth branding is only visible outside the UK and is from BBC Worldwide the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (BBC).
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: BBC Worldwide Channels, BBC Worldwide Content & Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment. In 2007/08, BBC Worldwide generated profits of £117.7 million on sales of £916.3 million.
BBC Worldwide was awarded with the Queen’s Award for Enterprise on 21st April 2009, the Queen’s official birthday. The prestigious award for International Trade, recognises substantial growth in overseas earnings and commercial success at outstanding levels, based on 3 years trading results, which benefit the UK creative industries and ultimately the licence fee payer.