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Photolibrary and VisitBritain Expand Their Collaboration

18 April 2011

Photolibrary and VisitBritain Expand Their Exclusive Collaboration to Marketing of Historic Footage

Photolibrary Group, the world’s leading independent provider of stills, footage and music has extended its exclusive distribution agreement with VisitBritain, Britain's national tourism agency, to include access to its extraordinary collection of film footage. They are now able to offer film drawn from the Britain on View library originally commissioned for VisitBritain’s own marketing campaigns over many years and never before made available for wider use

The archive team at VisitBritain have uncovered hundreds of films dating as far back as the 1930s which give a unique insight into Britain and life on ‘this sceptred isle’ over many decades. The initial batch of 600 clips can be viewed online at www.photolibrary.com and includes impressive footage including the coronation of Queen Elizabeth II and Trooping the Colour from 1958. Hundreds more clips will be added over the coming months.

Glenn Parker, Photolibrary Global CEO says: ” this fascinating archive collection exclusively available online from Photolibrary cements our position as the last remaining independent library to offer the fullest array of creative content. Thanks to the incredible work carried out by the respective footage teams, we are able to represent an incredible snapshot of British history that now appears online for the very first time".

Jasmine Teer, VisitBritain Photography Manager says “The VisitBritain archive is a rich, diverse and entertaining collection which really does capture the heart of Britain and British life. We are very pleased to see our footage now compliment our Britain on View stills collection online at www.photolibrary.com

About Photolibrary

The Photolibrary Group gives customers access to over 10 million images, 2,000 hours of footage and more than 20,000 full composition music tracks ,available online via its lead site www.photolibrary.com, plus its specialist websites www.osfimages.com, www.osffootage.com, www.gardenpicture.com, www.freshfoodimages.com , www.monsoonimages.com, www.britainonview.com and www.peterarnold.com. With offices in 15 countries around the world, the group is able to deliver superior customer service and support. In addition to a unique set of wholly owned brands, the group offers customers over 300 partner brands and represents over 4,000 professional photographers from around the world. The Photolibrary Group has offices in the United Kingdom (London and Leeds), Italy, France, Germany, USA (New York, Chicago and San Francisco), Australia (Sydney and Melbourne), Singapore, India, Malaysia, the Philippines, Indonesia, Hong Kong, Thailand, New Zealand and the United Arab Emirates.

About VisitBritain

VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK’s visitor economy.
Every year 12million visits are made by international consumers to the 30 websites that make up VisitBritain’s global family of websites, www.visitbritain.com, which together provide information in 21 different languages.

VisitBritain is a Non-Departmental Public Body whose prime sponsor is the Department for Culture, Media and Sport. Follow on twitter @VisitBritainBiz or consumer Twitter @VisitBritain and www.facebook.com/loveUK

Piece submitted by Photolibrary.