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ITN Source signs content deal with China's largest foreign language education publisher

7 May 2009

IPCN, the Anglo-Chinese media company created by Mick Desmond and Rebecca Yang, brokers deal between ITN Source and the Foreign Language Teaching and Research Press

ITN Source has signed its first deal in China to provide education content to the Foreign Language Teaching and Research Press (FLTRP), China’s largest foreign language publisher. The agreement brokered by IPCN will see ITN Source providing footage that enhances FLTRP language products including DVDs, mobile and online products.

ITN Source is providing 60 hours of material to FLTRP who produce publishing products for over 200,000 schools and nearly 3,000 third level education colleges in China. Footage will come from ITN Source’s leading partners, spanning key subjects across the Chinese curriculum.

Mr. Yu Chunchi, President of FLTRP, commented: "Foreign Language Teaching and Research Press is undergoing a transformation phase from a traditional ELT publisher to an innovative provider of educational content. Building the ability to produce and present educational video contents via multiple media is a key step in this process. Our cooperation with ITN Source will have a significant impact upon future development of the press."

Geert Linnebank, Acting CEO of ITN, said: “Education is a key growth area for ITN and we are actively expanding our global presence in this sector with partners such as IPCN. The Chinese market offers huge growth potential and this landmark deal with FLTRP illustrates how our video content can be used across a variety of learning products anywhere in the world.”

Rebecca Yang at IPCN added: “This deal clearly highlights the opportunities that are present in Mainland China. ITN Source entered into the market with a willingness to look at things from a Chinese perspective both from a cultural as well as a commercial point of view. This enabled us to broker a ground breaking partnership by exploiting the importance of education in China and looking beyond traditional content deals with media owners. This was not just about short term profit, but a deliberate and strategic move to look at longer term partnerships to deliver sustained revenue in this key market.”

The new deal bolsters ITN’s existing activity in the educational sector, which includes shareholdings in the Espresso Group - the UK’s leading digital curriculum service - and the Education Digital 2 consortium, as well as production of Teachers TV News.

For more information contact John Nolan, ITN press office +44 (0)20 7430 4216 or email john.nolan@itn.co.uk

About FLTRP
The Foreign Language Teaching and Research Press (FLTRP) is the third largest publisher in China and the largest foreign language publisher. Over 70% of Chinese universities use FTLRP products and 30% of schools.

The Foreign Language Teaching and Research Press is the Beijing Foreign Studies University Press. An academic and educational publishing house, FLTRP is dedicated to “recording human civilization and bridging world cultures”.

FLTRP consists of 10 subsidiaries with independent legal status and has 1,400 employees. As China’s leading foreign-language publisher and a rising Chinese-language publisher, FLTRP aims to provide complete products and services for all language learners both in and outside the country.

Over the past 28 years, FLTRP has developed into China’s largest ELT publisher as well as its largest university press. Publishing more than 800 new books every year the company has a backlist of more than 3,000 titles.

The company has developed cooperative relationships with Pearson Education, Macmillan, Oxford University Press, Cambridge University Press, Thomson Learning, McGraw-Hill, Harcourt, Collins, and several dozen houses in Australia, Canada, France, Germany, Japan and South Korea.

About ITN Source
ITN Source is the gateway to over one million hours of iconic broadcast footage and creative moving imagery captured over three centuries. From news to drama, celebrity, comedy, music, wildlife, natural history and film, to an inspirational stock footage section.
ITN Source represents the world’s largest and most diverse catalogue of moving image libraries including, Reuters, ITN, Granada, UTV, ANI, Setanta Sports News, Channel 9 News (Australia), FOX News and FOX Movietone, and other specialist collections. ITNSource.com offers customers the convenience of searching for, viewing, downloading and purchasing broadcast quality content at the touch of a button.
With headquarters in London, ITN Source has sales offices in New York, Paris, Sydney and Tokyo. For further information, visit www.itnsource.com

About IPCN
IPCN Ltd. was launched in 2007 specifically to help leading TV production and digital media companies meet China’s growing demand for quality international programme, online and mobile content.

The company’s founders Mick Desmond and Rebecca Yang represent a unique partnership of major TV experience and ‘Europe meets China’.

IPCN is positioned as a unique and independent offering that successfully harnesses the strong creative output of the UK and European production community with the ever-changing and increasing demands of China’s media owners and advertisers. IPCN’s success in achieving TV programme/content/format deals in China has been due to: its unrivalled access to the broadcasters, industry and regulators in China.

IPCN is already the clear ‘TV for China’ market leader: In 2008, it commissioned 160 hours of programme content specifically for the Chinese market – more than double that of any other European company.