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AP Reaches Major Agreement with CelebrityFootage

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9 December 2010

AP Reaches Major Agreement with CelebrityFootage

Collaboration Puts AP at the Forefront of News Agencies Offering Celebrity Video Footage

The Associated Press, the world’s leading source for news and information, announced today a new major agreement to market Los Angeles-based agency CelebrityFootage’s video archive. The deal is part of AP’s strategy to build the world’s leading entertainment stock footage offering.

Under the terms of the agreement, AP Archive, the AP’s footage sales division, will distribute CelebrityFootage’s video to the AP’s global customer base. The videos will be sold alongside videos by the AP and its content partners. The CelebrityFootage archive dates back two decades and is refreshed with new footage every day. The entire collection has been added to the AP Archive website where it can be searched and viewed alongside all of AP’s existing entertainment video. AP currently produces four daily entertainment video news feeds and its own entertainment news archive comprises approximately 100,000 videos.

“AP is committed to expanding content and coverage to meet the changing needs of our customers. We are firmly in the ‘age of the celebrity’ and entertainment content accounts for a rapidly growing proportion of our total sales,” Alwyn Lindsey, AP’s director of international archives, said. “By adding the CelebrityFootage collection to our own entertainment content, we have created the definitive one-stop-shop for celebrity-based video and I don’t believe that any other supplier can claim to be close to the depth and breadth that we now offer.”

The CelebrityFootage collection represents a comprehensive video archive of Hollywood stars and international celebrities for the past two decades.

Michael Goldberg, CEO of CelebrityFootage, said, “We’re really excited to be working with AP and our video adds a new dimension to their already impressive portfolio. AP’s global distribution network exposes our footage to a vast international audience.”

The content partnership with CelebrityFootage is the latest in a growing number of significant partnerships with broadcast and media organisations that AP Archive now represents, including Democratic Voice of Burma, ABC News, Chinese Central Television, Vatican Television and WWF, the conservation organisation.

About AP Archive:

AP Archive is the video footage collection of The Associated Press, with material dating back to the beginning of the 20th century. With an archive of over 700,000 stories, it is rich in its coverage of events, war and conflict, politics, disasters, environment, culture, social history, human interest, science, entertainment and sport. The collection, updated daily with the global news coverage of AP Television News, and contains footage from many major content partners including ABC News, Australian Broadcasting Corporation, and China State Television. AP Archive’s website is located at www.aparchive.com.

Article provided by AP Archive