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Sky News Joins Forces with AP Archive

22 November 2007

AP Archive has won an exclusive worldwide deal to manage the archive footage sales business of Sky News. The deal adds more than 15,000 hours of award-winning news footage to AP Archive’s portfolio, which currently includes the collections of other major broadcasters such as the USA’s ABC News.

Sky News, one of the three main UK newsgatherers since 1989, will add a considerable amount of UK news & stock footage to AP Archive’s global content as well as contributing Sky’s own footage of major international events.

Alwyn Lindsey, who heads up AP Archive says that this will redefine the news footage market; “This deal is incredibly significant. Not only can we use our international reach to open up new markets for Sky News footage, but it creates a new `one-stop-shop` in the UK. We’ll be providing a real alternative in the market by offering an exceptional content-set backed up by competitive pricing and premium service levels”.

The text database for the Sky News collection has been published online for the first time and this initial stage of the collaboration gives researchers the ability to independently browse Sky News’ most recent rushes, with access to cut stories & more rushes added on a daily basis.

AP Archive plans to add digitised Sky News footage to its web site in early 2008

Nic Peters, Head of Sky News Library, said, “Sky News’ award winning crews have covered & captured footage from all UK major stories & international events since 1989. We are delighted to partner with AP Archive whose global delivery network will enable us to showcase our largely unseen collection to a wider audience.”

 

About AP Archive

AP Archive is the footage sales business of the Associated Press, the world’s oldest and largest news agency. The collection represents one of the world’s largest news archives and dates back to 1896. It is extremely rich in its coverage of events, war and conflict, politics, disasters, environment, culture, social history, human interest, science, entertainment and sport. The collection is updated daily with the global news coverage of AP Television News.

About Sky News

Since its launch eighteen years ago, Sky News has established itself as a formidable and innovative force in the world of news broadcasting. The award-winning channel has earned a reputation for the speed of its national and international 24-hour coverage and flexibility in reporting live news first. It employs more than 500 staff worldwide in six UK and seven international bureaux, has a team of specialist correspondents and three high-respected editors who head up business, politics and foreign affairs units. Sky News now provides television news to around 120 million people in Europe alone and is available via sky.com/news, Sky News Radio, mobile phone and the pioneering Sky News Active.

 

More Information

AP Archive Contacts:

Alwyn Lindsey, Head of Video Archives: Tel: +44 (0) 207 482 7419 E: alindsey@ap.org

www.aparchive.com

www.aptn.com

 

Sky News Contacts:

Stella Tooth, Publicity Manager, Sky News: Tel: +44 (0) 207 800 4289
stella.tooth@bskyb.com
www.sky.com/publicity

Nic Peters Tel: +44 (0) 207 585 4499
Head of Sky News Library
nic.peters@bskyb.com
www.sky.com/news