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The Associated Press Launches Enhanced Celebrity News Service

7 August 2008

The Associated Press (AP), the world's largest news agency, has expanded its entertainment coverage with a new multi-million dollar investment in a celebrity service.

'Celebrity Extra' focuses on A-list stars. A video version, launched on 6 August 2008, is aimed at the global broadcast and online markets. A photo version is due to launch in September 2008. Celebrity Extra's spotlight is on people rather than events, providing feature stories including backgrounds and profiles, scene-setters, fashion trends and behind-the-scenes access. The services will complement AP's existing market- leading coverage of Entertainment in video, photos and text.

To create the new content, AP has invested in additional staff and state-of-the-art video production technology in Los Angeles, New York and London. Dan Becker, AP's Director of Entertainment said: "Entertainment is a significant growth area - particularly for visual images of the top stars. We bring a unique combination of video, photos and text to the market, providing coverage with a global reach."


About The AP

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.

Website: http://www.aptn.com/celebrityextra

For more information, please contact:

Dan Becker
Director of Entertainment
The Associated Press
Email: dbecker@ap.org
Tel: +1 213 346 3147

Nigel Baker
Executive Director
The Associated Press
Email: nbaker@ap.org
Tel: +44 (0) 20 7482 7447