FOCAL Advertising - Place your advert here. Click here for further details

MUZU TV signs major music content deal with ITN

20 August 2008

MUZU TV (www.muzu.tv), the newly launched video platform enabling fans and artists to create their own Music TV channels to broadcast on the web, has signed a content deal with ITN. The deal gives MUZU TV access to 80,000 hours of content from ITN Source’s rich music archive, consisting of Reuters, Granada and Channel 4 interviews and performances, as well as daily music news and interviews from ITN’s multimedia division ITN On.

ITN Source is supplying interviews handpicked by MUZU TV from iconic shows such as The Tube, Tony Wilson’s So it Goes, Mike Mansfield’s Supersonic and The South Bank Show – many of which have only been broadcast once and never been screened online before. Some of ITN Source’s most memorable music interviews include Michael Hutchence and Paula Yates meeting for the first time on The Tube, Shakin Stevens leaping on Richard Madelay on Calendar goes Pop and Madonna’s, Ella Fitzgerald’s and the Sex Pistols’ first UK TV appearances. The deal will also enable MUZU TV to add new content to the existing artists’ channels through the deals with major record labels unlocking the archive of incredible content for users. The agreement also allows MUZU TV to syndicate rare and exclusive ITN Source content through the company’s partnerships.

The deal incorporates daily music news blasts from ITN On that will run on the MUZU TV homepage - www.muzu.tv - as well as ITN On’s own MUZU TV channel. This will include daily music news stories and interviews with current popular artists. Recent interviews from ITN On’s music team include Jay Z, Kylie, The Feeling, Cyndi Lauper, Groove Armada and Alphabeat.

Ciaran Bollard, MUZU TV Co-founder and Business Development Director, said: “We are really excited about the partnership with ITN. This deal will give fans access to an extensive archive of incredible classic music content from the last few decades. In addition, through ITN On’s daily music news blasts that will be featured on our homepage fans will have access to music news as it happens from all over the world and the ability to offer exclusive new interviews with some of the world’s most popular musicians.”

Mark Wood Chief Executive of ITN said: ”MUZU TV offers great value to music fans bringing professional video content together on one place on the web. We have tens of thousands of hours of exciting music interviews and performances covering the history of recorded music, many of which have rarely been seen. We’re also producing exciting music news blasts via our multimedia division ITN On giving music fans more access to their favourite artists than ever before.”
 

Notes To Editors:


About MUZU TV
MUZU TV is an ad-supported music video streaming website enabling artists, labels, festivals, venues, fans and any other music content owner to broadcast their music TV on the web, legally and at no cost. Fans have free access to a rich library of music related video content – documentaries, TV shows, interviews, tutorials, music videos and ‘behind-the-scenes’ artist generated content. Fans can add any video on MUZU TV to their own Music TV player, they can organise the video’s by playlists embed it on their own social networking pages. They can also feature their own Fan videos by uploading them to their favourite artist’s TV channel. They will be able to interact with artists and other fans, discover and share music. Headquartered in Dublin with an office in London, MUZU TV is currently in open beta to users in the UK and Ireland. For further information visit www.muzu.tv

MUZU TV Press Contact:
Debra Johnson debra.johnson@taylorherring.com or Mary Jones mary.jones@taylorherring.com at Taylor Herring PR or 0208 206 5151

About ITN
ITN is one of the world’s leading news and multimedia content companies creating, aggregating, packaging and distributing news and other multi-platform content to a wide range of customers around the globe.

In the UK ITN produces news programmes for ITV1, ITV London, Channel 4, and More 4 as well as supplying news to over 250 commercial radio stations (IRN). ITN also produces Setanta Sports News, the 24 hour sports news channel jointly owned by Virgin Media and Setanta. ITN’s multimedia division ITN On has led the way in producing news and entertainment content for mobile and online platforms including Vodafone, 3, T-Mobile, MSN and Yahoo. ITN On’s content can also be viewed on YouTube (www.youtube.com/itn), MySpace and Bebo.

ITN Source is one of the world’s leading providers of motion imagery, representing the largest collection of moving image libraries in the world, selling video clips from over 800,000 hours of footage captured over three centuries. As well as ITN’s own news material, ITN Source represents the British Pathé, Reuters, Channel 4 (including E4, More 4 and Film 4), Granada, FOX News and FOX Movietone content libraries.

ITN’s headquarters are in London with international bureaux and offices in New York,, Beijing, Brussels, Paris, Berlin, Sydney, Johannesburg, Bangkok and Tokyo.

ITN Press Contact:
John Nolan john.nolan@itn.co.uk or 020 7430 4216