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New Generation Rights Management Software Launched by Rights Tracker Ltd

1 December 2005

Rights Tracker Ltd is a new independent software development company established to provide effective and affordable tools for rights and sales management within the content distribution industry.

The company initiated development of its suite of products in 2003 when ex-ITEL and Granada International exec Ross Bentley identified a need in the market for a comprehensive, affordable, and easy to use system that would help maximize IP exploitation.

Together with fellow director Richard Warr’s experience as a senior software development for global blue chip corporations, Rights Tracker has developed a web-based product that is, according to the company, ‘more cost effective, functional and relevant to current industry needs than any other available to date.’

Several major production and distribution companies have worked with Rights Tracker throughout the software’s development to create and license all-embracing rights and sales Management solutions - including Cineflix, Parthenon, National Geographic International, Screentime Partners and Optomen.

Rights Tracker hopes to announce two new major contracts by the New Year.

Paul Heaney, MD of Cineflix International commented: The Rights Tracker system is very straightforward and simple to use, equally, the team have inside knowledge of the TV industry and are therefore very easy to work with. As rights become more fragmented, it’s essential to keep on top and work out what value is left from each property – these essentially represent the value of your assets and therefore your company. This tool gives easy access to this data for anyone involved in the sales process, not just accountants.’

Ross Bentley MD at Rights Tracker commented:

“As more companies enter the distribution arena, they are facing a market that demands increasingly creative, complex, and competitive IP exploitation. Managing this has been a problem, as many traditional software options are either hugely expensive or functionally limited. Rights Tracker has been designed to meet the functional demands of even the largest distributor, but at a price that is realistic for smaller indies.”

The Rights Tracker product has been developed independently of outside investment with the business growing organically and 100% within the ownership of the directors

Editor’s Note:

The Rights Tracker suite of web based software solutions is currently available across three levels:

1. Rights Tracker: An entire Rights and Sales Management system. The emphasis is on Rights Tracker providing the gateway to increased sales by ensuring that properties are exploited to the maximum – unlike other products, Rights Tracker software has recognized the importance of the sales team as key users.

2. Rights Tracker CRM –a stand alone Client Management software solution that can be hooked into existing Rights Management software that lacks this functionality. Rights Tracker CRM manages contacts, screeners, feedback, client/ producer/ territory histories and any other linked reporting.

3. Rights Tracker Elements – a stand alone Materials Management software solution that, again, can link into existing Rights Management systems. The software handles Material Libraries, ordering, shipping, availability of materials on loan etc.

Background:

Rights Tracker Ltd provides a comprehensive suite of Rights and Sales Management solutions for broadcast content distributors and producers. The software, developed over the last two years, uses state of the art web-based component technology, and is scalable, robust, portable, and easy to use. Whilst standard Rights Tracker products cover most industry demands, the software’s unique architectural framework means that bespoke elements can be incorporated in order to meet individual client requirements.

Rights Tracker's modular architecture has been designed in conjunction with industry-standard web-based technologies. Users access the system via a standard web browser (such as Internet Explorer or Firefox), so the system is compatible with both Windows PCs and Apple Macs. The server component of the system is compatible with both Microsoft SQL and Oracle databases and has been developed using C# and the .NET framework - ensuring compatibility with future standards.

For further information on the Rights Tracker range of products and services visit:

www.rightstracker.com

Ross Bentley on +44 (0) 20 7724 1745
Email ross@rightstracker.com

Editorial contact:

Cheryl Clarke on: +44 (0) 20 7403 5573
Or e-mail: cheryl@mushroom-media.co.uk
Tel 44 207 403 5573 Mobile 44 7939 554 109