22 October 2004
News footage from CCTV, the national broadcaster of China, will be represented by APTN Library.
It is the latest in a string of partnerships for APTN Library, with leading footage sources ranging from ABC News and ABC Australia to Vatican Television and the state broadcaster of North Korea, KRT.
APTN Library holds a large and growing amount of CCTV news footage which has been accessed over a period of years because of the relationship between CCTV and APTN’s video news operation.
The representation deal will focus on this material, which is easily accessible and already available within APTN Library’s database at www.aptnlibrary.com .
“The incredible growth of China in recent years has been reflected in growing worldwide interest in Chinese events and issues,” said Christopher O’Hearn, APTN’s Head of Content.
“And of course with the next Olympics in Beijing we expect this interest to continue expanding, covering both contemporary and historical subjects.”
The footage is mainly from news items, adding to APTN’s extensive factual-based catalogue. It also includes extraordinary footage of stunts and unusual events, and images from around China.
Mr. Ma Runsheng , General Manager of Programming Department of China International TV Corporation, affiliated to CCTV, highly commended this co-operation: “ We are happy to be able to work with APTN . We regard this project with APTN as a n important international collaboration. We expect APTN Library to be a tie that will link China and the rest of the world.”
Under the agreement CITVC will retain control for sales to the Chinese mainland and Chinese-speaking territories.
For licensing inquiries contact APTN Library at firstname.lastname@example.org or +44 20 7482 7482.
+44 20 7482 7437
About APTN Library:
APTN Library is the moving image archive of Associated Press Television News, the world’s leading video news agency. Based in London and Washington, the Library supplies footage for television, film, education, advertising and digital media. APTN Library also represents a wide variety of footage from partners including ABC News, ABC Australia, Vatican Television, the Grinberg Film Library plus exclusive amateur and historically significant items. For sales contact email@example.com or +44 20 7482 7482.
China Central Television(CCTV) is the national television station of the People’s Republic of China. An important news and mass communications organization in China, CCTV is at the nation’s ideological and cultural forefront. It plays a major role in news broadcasting, social education ,culture and entertainment, information services, and other fields. CCTV is also an effective channel for the mutual communication between China and the rest of the world. It is positioned as one of the most competitive media organizations in China, with ever-growing influence worldwide.