21 September 2004
BBC Motion Gallery, the footage licensing business of BBC Worldwide, is undertaking corporate sponsorship of The Screen, the new media networking and conference forum. The Screen launched earlier this year as the first industry body dedicated to the digital media sector.
The Screen is committed to unlocking the potential of outdoor Digital Media Networks, to the benefit of all stakeholders involved in this new creative medium. Through a carefully designed calendar of events The Screen facilitates networking and information sharing, d evelops business opportunities, and promotes the sector and the possibilities of Digital Media Networks to the wider market.
BBC Motion Gallery’s sponsorship deal includes branding opportunities at the next forum, to be held on 30 th September at the Atlantic Bar in London. This will be through a series of promotional slots in the event’s show reel, to be played on large format LCD screens at the venue. BBC Motion Gallery will also be integrated into the event’s marketing campaign and has an online presence via logo and banner ads on The Screen’s website. Paul Maidment, Sales and Marketing Director of BBC Motion Gallery, will also be guest speaker at The Screen’s event on 2 nd December.
Since the inaugural forum held in January 2004, The Screen has quickly gained a reputation in the media world, and events to date have attracted a number of top creative and outdoor agencies including Publicis, Saatchi’s, Clear Channel, JCDecaux, Maiden, Van Wagner, BBH, Leo Burnett, OMD and Mindshare Media. The Screen now has a networking database of some 7,000 contacts and a steadily expanding membership base containing a mixture of creative and outdoor agencies, network owners, media buyers, brand owners, media and real estate owners and investors.
Commenting on the new sponsorship agreement, Paul Maidment said; “The Screen has identified a rapidly growing market sector that provides a major opportunity for us to grow our business outside the traditional broadcast industry. We are collaborating with a number of creatives in this sector, to provide motion imagery, and The Screen provides an exciting new platform on which to showcase our work.”
Alix Wood, Marketing Manager of The Screen added; “The Screen provides an excellent environment for the BBC Motion Gallery to establish their brand presence among this new and burgeoning media sector. The Screen is rapidly becoming the industry voice in the digital sector and we are extremely pleased to have the BBC Motion Gallery on board as a sponsor- and supporter to help develop the forum to the benefit of all stakeholders.”
BBC Motion Gallery launched in June 2004, incorporating and extending BBC Worldwide’s footage sales business. Developing new opportunities outside the traditional broadcast market, the business provides cost-effective, creative solutions to media professionals on a global basis.
As part of its offering BBC Motion Gallery has a website – bbcmotiongallery.com – with a core collection of more than10,000 moving images from which media professionals around the world can search and license clips for a wide variety of uses ranging from corporate videos, new media and advertising to TV and feature films. Providing an effective and efficient business tool, the new online platform is the commercial gateway to the vast range of content held in two of the largest broadcast archives in the world – BBC and CBS News Archive.
Details of topic and speakers for The Screen event on the 30 th September can be found at www.thescreen.org