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framepool Adds High Speed HD Material to its Collection

1 August 2004

As producers are exploring the artistic possibilities of the new HD technology, stock footage houses are striving to provide fitting stock material. framepool has opened a new front on this with new high speed material not seen before in this quality.

framepool has teamed up with DOP Kay McKenneth to produce shots of ice cubes tumbling into water, liquids pouring into glasses, strawberries falling into milk, and many more "food scenes". The production was using a new HD ultra high speed camera that brings new dimensions to HD filming. Originally developed by the Frauenhofer Institute, Erlangen in cooperation with major German car makers to film crash tests, it can run up to 1000 frames per second in full 1080 progressive mode. "We do not know of any other camera with equal performance at this time. And with Zeiss optics the quality of the imagery is outstanding" says Kay McKenneth.

The material is now available for licensing to customers worldwide through framepool's website. You can view the shots by going to.

www.framepool.com/video/searching.jsp?us=3415&lang=en

"We are very excited about this material" says Stephan Bleek, CEO of framepool. "The pictures are extremely crisp and the time resolution is amazing. If you want to shoot this kind of material with traditional 35mm high speed cameras you would have to spend USD 35.000 minimum and still not be sure you get what you want. We can offer the material to customers as stock footage for a fraction of the cost."

The framepool team is eager to extend this collection within the next months. A Demo DVD is available on request at info@framepool.. The new camera and the DOP can be booked for shootings via framepool.

About Framepool

Framepool AG located in Munich, Germany is one of the largest European online agencies for stock footage. Framepool has pioneered the digitization of film and video assets and is dedicated to making the use of stock footage easy and efficient through the most advanced technology. Website: www.framepool.com

The online collection actually represents about 1000h of footage shot in 35mm or 16mm film, in HDcam (Hivision), and Digi Beta (PAL) formats. You will find world's most beautiful scenery, locations, wildlife, people, aerial and special effects footage.

The Story about the shooting

Eisbach Studios in Munich, brooding heat generated by 85 kW, it’s 4 o’clock in the morning. Somebody is opening the gate to the studio, searching for fresh air. Outside, the first blackbirds chirping into the end of the night. Even nature’s enthusiasts seem to be awakening now. Inside, film freaks at the edge of a nervous breakdown. Kay MacKenneth, a DOP, who, at this time of the day, forgot all about his pride over his awarded Lions from Cannes; Stefan Weiss, a cameraman, who had no sleep for two nights in a row; Stephan Bleek a producer, who has lots of questions left. Then, there comes the drop, which seems to be floating above the water for an unending moment. Suddenly, all tension and exhaustion are clean gone. The shoot is in process since yesterday morning and hundreds of gigabyte data in form of splendid HighSpeed HD shots have been produced. This is a first experience with innovative technology, which will make production better, some day down the road.

Highspeed: On Film or HD?

The adventure to shoot HighSpeed on 35mm film is known to those, who had the stamina to endure those shots. Reels of film are quickly running through the camera without coming to an end, or tearing, or the hurtful surprise at the lab: what happened to the exposure, why is everything out of focus, and where is the object itself? Sky rising expenses, the money is running down the drain. Those who hold film material like this, would never let it go again. Usually it is too valuable and far too customized for the clients need, or all rights are in the customers possession. 35mm HighSpeed stock footage for composition or low-priced commercials? Almost impossible to get in a world as we know it.

A new way to get HighSpeed footage is HD video: there is this small blue case which is still called a camera, but it looks more like a tiny transformer with an oddly screwed on lens. In the back you find a computer designed by Siemens for control and data processing, a mess of cables, monitors, and the operator, who is in despair of rendering the immense amount of data. The whole setup appears to be more industrial and inventive technique, not meant for a regular crowd, but that’s what pioneer time is all about.

What You see is what you get

Then there are the first results: You are able to view what has been done within just a couple of minutes of rendering. The coffee bean is off to the left, or the ice cube plops too far on the right into the water. So, just erase it and shoot again.

Shooting with 1000 fps (frames per second), in 1536 x 1024 pixels, progressive scan. The inside life of this camera is one of a kind: 32 chips, otherwise this amount of data could not be read, are continuously recording all image information and placing the data to an interim storage. Within 2 seconds, the event is over and stored. The operator of the camera only has to trigger at the right moment.

Light

Lighting is everything. Technically spoken this sounds easy, but in reality, this calls for high demands on the lighting engineer. We are talking 95 kW, a battalion of 2,5er with no space around, all shining onto a small spot with gleaming light beams, redirected through mirrors and reflective foils, divided by „?“ and again being focused onto the falling objects. All this, just to give the entirety the necessary contrast and depth.

Magic results

The results are impressive: magical shining silvery ice cubes gliding gentle through water, by themselves or with lemons, symbolizing savory longdrinks. A drop, plunging into the water surface, perishing, but then, returning suddenly as if thrown back by a trampoline, again floating above the water level, eventually just to relapse into the pale blue wet underneath. Streams of melting chocolate, rivers of white cream, milk shakes. Whiskeys, Cognacs, Camparies, cocktails, drinks on the rock. Beer, poured in a gush, foaming into glasses or steins.

More

framepool makes this material now available to stock footage users for any intended use. You can view and get those never before seen shots at www.framepool.com for a comparable low price. But there is no halt - the framepool team is eager to extend it’s special collection within the next months.