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Prime Focus brings its 15 worldwide facilities together in global rebrand

1 October 2009

Prime Focus, one of the world’s largest visual entertainment services groups, today announced the transformation of its global facilities - Prime Focus London, blue and Machine (UK), Post Logic and Frantic Films VFX (USA) and Prime Focus Group in India - into a single global company under a new Prime Focus brand. With over 1200 people employed worldwide, Prime Focus offers genuine end-to-end creative and technical services from pre-production to final delivery.

To coincide with the rebrand Prime Focus is announcing View-D™ - a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium. Michael Fink, president VFX worldwide, Prime Focus said: “With View-D, we’re offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods.”

Alongside View-D, Prime Focus will also be announcing CLEAR - its proprietary web-based media asset management service, which manages the entire lifecycle of content from production to distribution, and offers a secure, fast and reliable digital delivery platform. This also enables the Prime Focus ‘global digital pipeline’ by seamlessly interconnecting the 15 Prime Focus offices around the world.

“This rebrand represents the coming together of all our companies around the world. With this, and the launch of our exciting new products, our goal is to communicate our ability to provide entertainment producers with a Hollywood-calibre experience, whether they’re working with a Prime Focus facility in Mumbai, LA, London or New York City,” said Namit Malhotra, founder and ceo, Prime Focus.

The rebrand will be unveiled at spectacular launch events in London, Los Angeles and Mumbai where Prime Focus will showcase its new global initiative and celebrate in style - with performances by the renowned Shiamak Davar Dance Company.

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘worldsourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol - PRIMEFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol - PFO), which is publicly traded in the LSE’s AIM market. For more information, please visit www.primefocusworld.com.

Contact: Rebecca Adewale or Kim Willsher, Red Lorry Yellow Lorry, 020 7403 8878
Email: rebeccaa@rlyl.co.uk or kimw@rlyl.co.uk