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Granada Visual Provides Animal Ring Tones For Vodafone Live!

1 October 2003

Visual, the division responsible for the worldwide distribution and exploitation of all Granada footage content, has announced its latest content launch as part of their supply deal with the video enabled Vodafone live! service.

The service, launched this week, gives Vodafone live! customers access to a range of more unusual ring tones from Granada Visual's extensive wildlife and natural history programming collection.

Granada Visual is launching 12 ring tones ranging from the gentle purring of a domestic cat to more sinister and spooky - howling wolves and roaring lions!

Amanda Deadman, General Manager of Granada Visual commented on this latest move: 'Regular music ring tones are currently hugely popular and recently have been reported to potentially generate more than £2.5bn per year worldwide, overtaking the more traditional products such as CD singles. We think that this is something really different which will be a fun addition to personalising our phones.'

The deal which was originally signed in April of this year, and provides Vodafone live! with a complete package of entertainment options ranging from video clips to audio, screen savers to celebrity images.

Look out for the next launch coming your way - celebrity babes!

About Granada Visual

Launched in April 2002, Granada Visual provides a single point of access to footage from the libraries of all Granada owned companies: Anglia TV, Border TV, Granada TV, HTV Network, LWT, Meridian, Partridge, Survival, Tyne Tees TV and Yorkshire TV.

An ever increasing catalogue of over 120,000 hours of diverse programming and materials from the past 50 years of television, the collection covers genres from entertainment and music to drama and documentaries or news and personalities to wildlife and stockshots.

For more information or images, please contact: Granada Visual

Cheryl Clarke at MUSHROOM MEDIA on +44 207 403 5573,
E: cheryl@mushroom-media.co.uk

Amanda Deadman at Granada Visual on +44 207 389 8504
E: Amanda.deadman@granadamedia.com

www.granadamedia.com/visual