Lenor 'Odes to Clothes: Marvellous Scarf'

The Director Studio for Grey Dusseldorf   |   UK/Germany

The ECDs at Grey Düsseldorf were challenged to move Lenor's advertising away from traditional "product bottle falling on white towel" and give it an edgy feel. They came up with the Odes to ubiquitous articles of clothing and wanted risky, fast paced films to bring the Odes to Clothes to life. We sourced individual clips from film makers all around the world as well as utilising stock libraries. It was a huge undertaking to source and clear these shots and the first project that we have fully produced.