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NBC News and Perseus Books Bring Kennedy's Presidency to Life in New Interactive Ipad App

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17 November 2010


NBC News and The Perseus Books Group today announced the debut of JFK: 50 Days - an innovative, first-of-its-kind app for iPad that pairs narrative text with rare video from the NBC News Archives in an interactive format, featuring a video introduction by David Gregory, moderator of NBC’s ”Meet the Press.” The app’s release is timed with the 50th anniversary of John F. Kennedy's election to the presidency.

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To watch the iPad app in action, check out this demo video.

Created as a companion to the print book, JFK: Day by Day by historian Terry Golway and author Les Krantz (published by Running Press, a member of The Perseus Books Group), the JFK: 50 Days app takes an intimate look at 50 select moments from the Kennedy presidency— including illuminating photos from the John F. Kennedy Presidential Library and over 35 video clips retrieved by NBC researchers from NBC News’ extensive Archives. Some of this footage is so rare, it has not been seen since first airing 50 years ago. From history-defining speeches to personal Kennedy family moments; from the first presidential press conference broadcast live on television to revealing outtakes from Kennedy's last extended TV interview with the "Huntley-Brinkley Report," JFK: 50 Days provides a unique front-row seat to history with the touch of a finger.

The NBC News Archives stretch back over 75 years and include high-quality radio, sports, entertainment, nature, lifestyle and television news content. With over 1 million hours of videotape coverage, 50,000 hours of film and 60,000 hours of digitized content, the depth of the NBC News Archive library offers a unique opportunity to enhance a wide array of subjects and genres.

“This was an exciting project for NBC News—like rummaging through the attic and finding forgotten treasures,” said Cheryl Gould, Senior Vice President, NBC News. “This product is a great example of the relevance and adaptability of our rich catalogue of content—both old and new. As the market for apps and e-books expands, we will continue to look for opportunities to enhance the user experience with our premier video content. ”

“We are very excited to be working with NBC on JFK: 50 Days,” said David Steinberger, President of The Perseus Books Group. “This project epitomizes the exciting directions made possible by digital advances when coupled with exceptional content and smart editorial decisions. Delivering great experiences is what broadcasters and publishers like NBC News and Perseus have always done well and will continue to do –on iPads, eReaders, tablets, smartphones, and whatever platforms come next.”

“Kennedy is considered the first modern president—the first born in the 20th century and the first to govern in the era of television,” said Peter Costanzo, Director of Online Marketing for The Perseus Books Group and lead producer of the app. “JFK: 50 Days covers Kennedy as NBC News covered his presidency—from his inspiring inaugural address on January 20, 1961 to his fateful arrival in Dallas on November 22, 1963—and these historic moments really come to life in a way they can’t in a single book or documentary.”

JFK: 50 Days will available in the Apple app store beginning today, November 15th. The app made its television debut this morning on NBC’s “TODAY” show, click here to watch.

For more information go to or check out the JFK: 50 Days page on iTunes.

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For more information


Meghan Pianta

NBC News