10 July 2018
ACSIL and Thriving Archives today announced the launch of the ACSIL Global Survey of Stock Footage Companies 4 (AGS4), their fourth survey of the global footage business. The 47-question survey is being conducted online, and all footage companies worldwide are invited to participate. The online survey is open now through August 13, 2018, and can be accessed at www.thrivingarchives.com/ags4.
ACSIL and Thriving Archives have worked together to publish three previous AGS reports – the first in 2007, the second in 2011 and the third in 2015 -- achieving strong industry support and participation in each effort. Since publication, all three AGS reports have been widely used and highly valued by business leaders both inside and outside the footage industry.
Like it’s predecessors, the AGS4 is designed to take a snapshot of the global stock footage industry, track evolving trends and examine how footage companies operate, market and serve their customers, providing footage industry leaders with strategic, practical information to help them compete more effectively.
“As the news, marketing and entertainment sectors become defined by their video content, the footage industry experiences enormous growth and rapid change,” said Matthew White, Executive Director of ACSIL. “This fourth survey of industry trends and activities will provide a long anticipated snapshot of the new dynamic in footage licensing. We expect to learn more about our businesses in this survey than in all the others combined.”
The AGS4 questionnaire has been fully updated to collect data on the current footage market, with a focus on the impact of digital media marketplaces and new customer types. The results of the online survey will be published before the end of the year.
“The footage industry has made massive strides since we published our first survey back in 2007,” said David Seevers, president of Thriving Archives and principal author of the AGS series. “Footage companies have been steadily digitizing and moving online, with many of the leading companies blazing a trail into ecommerce, and we’ve updated our survey to reflect these changes and capture these shifts.”
To ensure that all proprietary information remains completely confidential, the survey collects no identifying information on individual respondents. Participants who complete the online survey will be eligible to receive a complimentary summary report and a 50% discount on the purchase of the final report.
Anyone interested in taking the new survey should go to http://www.thrivingarchives.com/ags4.