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New Study Charts Evolution of Stock Footage Industry

11 January 2012


ACSIL and Thriving Archives Team Up Again to Survey the Footage Licensing Business. Results Highlight Revenue Growth, Increased Digitization, Greater Productivity and Shifts in Customer Demand.

San Francisco - January 11, 2012 -The Association of Commercial Stock Image Licensors (ACSIL) and Thriving Archives announced today the release of theACSIL Global Survey of Stock Footage Companies 2 (AGS2). TheAGS2 isa comprehensive examination of current business conditions within today’s footage industry, providing strategic, action-oriented information and insights to footage industry leaders.

“Assessing the overall health and well being of the footage industry was our top research priority,” said David Seevers, Thriving Archives Founder and President. “Based on the performance of the 73 companies in our sample group, the footage industry appears to be in stable condition. Total industry revenue has increased since 2007 and is now estimated at $394 million per year.”

The AGS2 also looks at the impact of digital technology on how footage companies manage, present and deliver footage to the customer; explores how changes in film & video production have affected customer type, demand and need; examines how footage companies market, promote and reach out to customers; and reviews the impact of various trends on the footage industry as a whole.

“ACSIL and Thriving Archives worked together in 2007 to produce the original ACSIL Global Survey of Stock Footage Companies 2007, the first publicly available study of the stock footage industry,” said Max Segal, ACSIL President and Director of HBO Archives. “Since its publication, the AGS 2007 has been widely used and highly valued by business leaders both inside and outside the footage industry. We’re thrilled to now have not only an update of this groundbreaking market research, but a study that takes our understanding of the footage business to the next level.”

A great deal has changed within the stock footage industry since 2007. For example, the standard transaction paradigm is evolving from a rights-managed model to a rights-managed/royalty-free hybrid and both the demand for and supply of HD footage are on the rise. Digital technology continues to drive shifts in the management, presentation and delivery of footage to the end user.  Broadcast-quality digital holdings are increasing and more companies are seeing the light at the end of the digitization tunnel.

Workflow at the majority of companies is increasingly digital, meaning that for the most part they do not need to access analog footage at any point in the process, including storage, retrieval, screening or final delivery of footage to the client. The footage business continues its migration to the web, and websites are improving as companies get more clips online and add more ecommerce functionality. As might be expected given the levels of investment in digitization, footage companies have become more productive and average headcount has declined since 2007.

The AGS2 is available to the general public through Thriving Archives for $795. Footage companies with five or fewer employees andAGS2 participants are eligible for a 50% discount on the full price. The 177-page report includes an extensive charts section, providing a granular view of the market research data.

The AGS2 is based on an anonymous 76-question survey completed by a group of 73 stock footage companies, launched in early December 2010 and closed on March 3, 2011.


The Association of Commercial Stock Image Licensors (ACSIL) is a non-profit association dedicated to promoting and advancing the professional interests of the stock footage industry. Formed in 2003 by a group of leading stock footage companies and news agencies in the United States, ACSIL has successfully sponsored multiple stock footage based initiatives in a number of fields. ACSIL has undertaken research into the global market for stock footage; formed a long term Code of Practice committee that has developed core licensing and new media language; worked successfully to sponsor events, provide panels and develop industry seminars; and negotiated benefits for its members. ACSIL is also a reliable source of essential information for all producers and researchers who use stock footage or would like to but don't know where to begin. Meeting the demand for market data on the stock footage industry is central to ACSIL’s mission.


About Thriving Archives

Thriving Archives works with footage companies to develop and execute marketing and business development strategies. Thriving Archives also produces market research reports on the global footage licensing industry and partners with companies providing services to the stock footage industry. In partnership with ACSIL, Thriving Archives produced the ACSIL Global Survey of Stock Footage Companies 2007, a comprehensive review of the stock footage industry. In 2009, Thriving Archives completed the Footage Customer Survey: Non-Fiction USA, an in-depth study of the attitudes and perceptions of footage customers from the documentary film/non-fiction program making community in the United States.

Press Contact:

David W. Seevers


Thriving Archives