29 April 2009
NHNZ has completed an extreme website makeover.
The New Zealand-production company’s updated website will showcase its award-winning catalogue of programmes with the focus on recent and current work.
NHNZ EVP of Development and Marketing Neil Harraway says the new look site reflects the creativity within the world renowned production company.
One of the key objectives of the upgrade was to showcase the scope of NHNZ’s productions from history to science and nature to social presented in a range of formats from traditional blue-chip documentaries to populist docu-soaps.
“The updated site features more footage and more photos from our current and recent production slate. We’ve added a whole new section with stories from our crew in the field giving visitors insight into how our programs are made. Visitors can subscribe via RSS feeds from our postcards and news pages, giving them real time updates of our work.
“It’s important to us that our website truly reflects the calibre of our productions. We’ve put a lot of thought into how people will use the site and are confident it will meet the needs of our clients as well as providing an excellent overview of NHNZ’s work and the people at the heart of our stories,” he says.
Other new features include an ideas section where producers can submit programming ideas to NHNZ’s development team and a secure section where NHNZ’s clients can view footage complementing program pitches. The site also highlights non-core business including sections for hiring equipment and facilities and links to the popular footage service NHNZ Moving Images.
Another aim of the upgrade was to enhance functionality with the redeveloped site making it easier to buy NHNZ’s DVDs through the integration of an existing online store, and to browse and order from a back catalogue of programmes spanning three decades of filmmaking.
The site also highlights NHNZ’s long-standing and successful partnerships with links to some of the world’s top networks and broadcasters including National Geographic, Animal Planet, Discovery, Travel, A&E Television Networks, CICC, NHK and France 5.
www.nhnz.tv uses a new scalable framework content management system Prima which was designed and developed by Dunedin-based company Loop Solutions.