1 April 2009
Myvideorights.com has signed a three year worldwide deal to distribute, monetise and monitor over 200 hours of short-form programmes for BBC Motion Gallery, a division of BBC Worldwide. BBC Motion Gallery has one of the world’s most comprehensive collections of high quality motion imagery and video in the world and will supply short-form programmes across a wide range of genres including sport, lifestyle, music, light entertainment, science & technology and travel.
The deal will also see myvideorights.com utilize various ‘fingerprinting’ tools to monitor and police the content across the web and claim illegally copied files. The initial content will be made available to hundreds of platforms including online, IPTV and mobile players. The use of digital fingerprinting will allow Myvideorights.com to prevent the content from being illegally distributed as well as enabling profiling of online audiences based on real usage.
Myvideorights.com distributes content to video publishing platforms who are increasingly demanding safe, professionally produced content to attract advertisers. BBC Motion Gallery has appointed Myvideorights.com as a distributor in order to exploit revenue opportunities from these platforms and to assist with controlling and monitoring their content.
Ashley Mackenzie, CEO of Myvideorights.com, says: “Monitoring BBC Motion Gallery content will help limit the actions of pirates and enable BBC Motion Gallery to make their content work harder for them both in terms of revenue and in learning about the demographic of those watching their content online. We look forward to working for them today and in to the future.”
Paul Maidment, Business Development Director BBC Motion Gallery, says: “To understand our content, to measure its effectiveness and its direction is a powerful tool for BBC Motion Gallery. Our short-form programming is increasingly being used by brands, agencies and portals in the digital media space and this partnership will enable us to monitor and distribute our content even more effectively.”
NOTES TO EDITORS
Myvideorights.com is the leading specialist distributor of digital entertainment. Founded by Ashley Mackenzie, it represents the commercial interests of producers and rights holders to digital video publishers. Mackenzie’s mission is to enable producers and publishers to achieve greater value from digital distribution. Their provision of only rights-cleared content allows entertainment producers a unique and effective way of monetising their content and digital publishers to offer safe, clean, and advertiser-friendly content.
Ashley Mackenzie began his career in advertising at Carat where he later left to become Sales Controller for Talk Radio. The company grew into The Wireless Group plc and Ashley took responsibility as Group Managing Director running the company’s largest business unit. Before founding myvideorights.com, Ashley was leading the commercial operations of a multiplatform TV company as MD (Sales).
Myvideorights.com boasts an impressive board featuring Peter Bazalgette, ex chief creative officer of Endemol; Kelvin Mackenzie, former editor of The Sun and chairman and CEO of The Wireless Group PLC; Richard Mansell, ex director of technology consulting at Protiviti; and Rupert Dilnott-Cooper, former CEO of Carlton’s Content Division and MD of Carlton Media International.
BBC Motion Gallery offers media professionals in advertising, commercials, television, film, interactive and corporate video production access to the world’s most comprehensive collection of high-quality motion imagery for licensing and royalty-free usage worldwide.
With more than 500 million feet of film and 600,000 hours of video, BBC Motion Gallery encompasses a wealth of content covering natural history, wildlife, news, locations, art, music, celebrities, culture, performing arts and more, including acclaimed programming produced in conjunction with Discovery and PBS.
Users are able to access tens of thousands of BBC Motion Gallery clips online, or use our team of expert researchers to tap into the rest of our vast motherlode of content.
In addition to the legendary BBC archive of rights-managed footage, BBC Motion Gallery offers a wide range of high-quality, royalty-free motion clips and economical CD collections. We also provide an array of creative production resources, ranging from short to custom research.
Myvideorights.com – Sadie Groom, Bubble & Squeak T: 020 7287 4262 E: email@example.com OR Paul Bodley, Bubble & Squeak T: 020 7287 4656 E: firstname.lastname@example.org
BBC Motion Gallery – Alex Fulton, BBC T: + 44 (0) 2084331350 E: email@example.com