FOCAL Advertising - Place your advert here. Click here for further details

Jukin Media and RecordSetter strike licensing deal

19 August 2015


Jukin to license the RecordSetter library out to brands, publishers, and TV

Los Angeles (8/19/2015) – Jukin Media, the global leader in user-generated entertainment with more than one billion monthly views across digital platforms, has reached a deal to license RecordSetter’s library of compelling user-generated “world record” videos. Jukin will leverage its deep relationships in television, advertising, and digital media to maximize licensing opportunities for the RecordSetter catalogue.

Built on the idea that everyone can be world’s best at something, RecordSetter allows anyone, anywhere, to create their own world records and have them verified and recognized by RecordSetter’s in-house team. Their website,, is often referred to as a “Wikipedia of world records.”

RecordSetter has more than 40,000 world record videos in its library, which features impressive physical feats like “Longest No-Handed Bicycle Wheelie” and “Highest Flying Push-Up,” and more irreverent records such as “Most Consecutive Balloon Volleys by Two Dogs” and “Largest Toothpick Beard.” (Note: The world record for number of toothpicks in a beard is 2,222.)

“The RecordSetter library is truly one-of-a-kind,” said Andrew Dignan, Director of Licensing at Jukin Media. “This deal bolsters our offering to our clients and reinforces Jukin as the go-to resource for anyone looking to license user-generated videos across any category.”

Jukin Media’s licensing professionals will help licensees navigate the vast RecordSetter library and find the perfect
clip(s) to fit any project.

The unrivaled leader in licensing user-generated video content, Jukin Media has licensed viral videos for use by leading digital publishers, multi-national consumer brands, and major broadcast and cable TV networks in the US and throughout the world.

“Jukin’s global network of licensing contacts and deep expertise in UGC video licensing made it the ideal partner for us,” said Dan Rollman, Founder and CEO of RecordSetter.


About Jukin Media:
Jukin Media is a global entertainment company powered by user-generated video content. Jukin receives more than one billion monthly views across platforms, and is the leader in discovering, acquiring, and curating the web's most compelling UGC videos. Jukin is the producer of "World’s Funniest" on FOX, and is owner/operator of a portfolio of consumer-facing entertainment brands including FailArmy, JukinVideo, and The Pet Collective (with FremantleMedia’s Tiny Riot!) that combine for more than 17 million total fans. Additionally, Jukin provides a wide range of enterprise solutions that allow premium brands, publishers, and media networks, to commercially utilize user-generated video content. For more information, visit

About RecordSetter:
Founded on a belief that “Everyone can be world’s best at something,” RecordSetter is a global media company that celebrates and encourages the best in human achievement.

RecordSetter holds an ever-expanding library of 40,000 user-generated “world record” videos, which generate 10 million monthly views. The company co-produces “RecordSetter Kids” with DreamWorksTV, and has a TV series in development with Warner Horizon Television. RecordSetter also creates branded content for partners including Kraft, PepsiCo, Heineken, Toyota and Hasbro.
For more information, visit


Mike Skogmo, Jukin Media