20 September 2010
Getty Images Inc., has today launched its annual multimedia ‘Mishmash’ challenge, helping to inspire and foster music video producers of the future. This creative challenge offers film and music creatives from around the world the opportunity to create their own short video, using Getty Images’ content.
Renowned for both its leading collections of still imagery and first-class multimedia content, Getty Images has more than 528,000 commercial quality, creative and editorial footage clips totalling over 50,000 hours, as well as an extensive music catalogue called Pump Audio, which contains a growing collection of over 50,000 pre-cleared original music tracks by some of the world’s best independent artists.
Entrants are invited to construct a short story or video art between one and three minutes long, featuring Getty Images’ extensive footage and imagery and one track from Pump Audio (or a mash up of up to five tracks). All entrants’ videos will then be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations and winners being announced.
“We had an overwhelmingly positive response to last year’s competition and are thrilled to be able to continue fostering talent in the creative community,” says Andrew Saunders, Vice President, Creative Imagery, Getty Images. “Our content has been produced by highly talented and creative contributors, to help customers produce inspiring work. This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of footage and multimedia is still a growing and highly engaging communication platform.”
Mishmash is open to entries from around the globe, with the competition being simultaneously run across three regions: EMEA (Europe, Middle East and Africa); the Americas and Asia-Pacific. Each region will be awarded a first place prize of a MacBook Pro, complete with editing software, as well as two runners up prizes of a Sony Pistol HD camcorder. In addition to the regional winners, a global grand prix will also be awarded, with the best overall entry worldwide winning a return trip for two to the Sundance Film Festival in Salt Lake City. The public will also have a chance to have their say, with a prize being awarded to the entrant who picks up the most public votes through the Mishmash website.
The competition, which opens on September 20 for six weeks, will be judged by some of the world’s leading music and film production professionals, including:
• Nathalie Humphreys, head of specialist factual at Shine Television, the UK’s largest independent production company.
• Emil Nava, director, Between the Eyes and nominee for the Best Music Video at this year’s MOBO awards, and winner of the Best Music Video award at the Rushes Soho Shorts Festival
• Pekka Hara, commercial director, Stink TV and skunkus.com
• David Knight, editorial director of the UK Music Video Awards, curator of BUG and editor of Promo News
• Phil Tidy, music video and commercials producer, and curator of BUG
• Craig Lovelidge, creative director, StrawberryFrog
The challenge is open to creatives worldwide, with the judges selecting three winners from each of the three regions, as well as a global grand prix winner. Entrants are invited to upload their submission to the Mishmash website before 31 October 2010. Judging and public voting will take place during the week of 1 - 14 November, with the winners announced on 15 November. For more information on the Mishmash competition, the regional judging panel or competition criteria, visit: www.gettyimages.com/mishmash
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
Bite Communications on behalf of Getty Images: Kate Flannery