5 April 2011
The Associated Press has appointed Julia Howe, a media executive with a considerable international background, as its director of marketing for Europe, the Middle East, Africa (EMEA) and Asia.
The appointment was announced by Senior Vice President Daisy Veerasingham, who heads AP’s video business. Howe reports to Veerasingham.
Howe will join AP’s London management team and lead on all aspects of AP’s marketing activity outside the United States and Latin America. In this new position, her primary charge is to raise global awareness and appreciation of the AP brand during a time of major transformation within the business and to communicate the vision and the value of AP’s products and services as the organization undertakes a comprehensive reinvention of its international video business.
“Julia has an impressive record of success in European and international roles across both business-to-business and business-to-consumer media in a world where understanding your customer and customer’s customer is vital to success,” Veerasingham said. “She brings an ideal combination of customer targeting and thought leadership marketing to her new position.”
Most recently, Howe was a brand strategy consultant at Loewy, a London-based brand and communications firm. Previously, she held senior marketing roles with media and entertainment companies, including as vice president of international marketing at Universal Pictures International and European marketing manager at 20th Century Fox Home Entertainment. Her educational background includes a bachelor’s honour degree in international business and French earned from the U.K.’s Aston University, which included a year spent at Ottawa University in Canada.
AP is in the midst of a multimillion-dollar upgrade of its newsgathering infrastructure in order to provide high-definition images to the broadcast and digital industries. At the same time, AP will also significantly increase the depth and breadth of video content available from around the world. The upgrade is the single biggest investment in the AP’s London-based video business since 1998, when the AP bought its competitor, Worldwide Television News.
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. On the Net: www.ap.org