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Associated Press launches new digital product in run up to 2012 London Olympics

20 July 2011

LONDON -- The Associated Press (AP) will offer customers multimedia coverage of the 13th IAAF World championships in Daegu, South Korea, launching a new digital sports product that will provide text stories linked to photos and video clips from Sports News Television (SNTV).

The Aug. 27-Sept. 4 IAAF Championships is the last major international athletics event before the 2012 London Olympics and is likely to attract high public interest. A 22-member coverage team from the AP will be dedicated to chronicling the entire championships in text, photo and video.

Each day AP customers will benefit from access to up to 50 text stories, at least 250 photos and ten video clips from the very best of the action at the International Association of Athletics Federations championships. Photos will be shot, edited and filed at the stadium and directly transmitted so images are ready within moments of being taken.

AP Director of Emerging Products Sue Brooks said: “This new multi-format product represents AP’s commitment to packaging our content to meet the growing demand for quality video and news from online players”.

Customers will be able to access the text, photo and video via a single AP platform, making it quicker and easier to publish with minimal editorial effort.

For further information contact

Michael Frier | Speed

About The Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.