27 May 2008
ITN Source has signed an exclusive global clip sales representation deal with Northern Ireland based broadcaster UTV to represent its news and regional programming content, giving ITN Source customers access to almost fifty years of unique Northern Ireland footage across politics, entertainment, wildlife and sport.
ITN Source already represents the world’s largest and most diverse collection of footage libraries including Reuters, Channel 4, Granada and FOX Movietone. The UTV agreement adds a further 50,000 hours of content confirming ITN Source as the first choice for professional video content.
As well as featuring video tracing the Northern Ireland troubles, the UTV collection features rare interviews with Bing Crosby, car inventor John DeLorean and a range of celebrity interviews from Kelly, UTV’s chat show which ran for almost 20 years until 2004. The collection also features rarely seen interviews with Rolling Stones and the Beatles in their heyday.
Asha Oberoi, Content Director, ITN Source said: “Northern Ireland has a very rich history and UTV has captured most of that on camera over the last 50 years. This representation expands the depth and breath of ITN Source’s editorial based content with unique Northern Ireland footage making ITN Source the number one stop for all customers’ content needs.”
Robert Lamrock, Channel Development Manager, UTV Television added: “With almost half a century of footage in UTV’s archives, this partnership with ITN Source will enable UTV’s unique collection to be accessed by producers from all over the world.”