30 January 2007
Groundbreaking market research report provides snapshot of an industry in change.
The Association of Commercial Stock Image Licensors (ACSIL) announced today the release of the ACSIL Global Survey of Stock Footage Companies 2007, a landmark report based primarily on the results of two extensive surveys completed by 67 key international stock footage providers.
“Providing market data on the footage industry is central to ACSIL’s mission as a trade organization and we are thrilled to have reached this critical milestone in our development,” said ACSIL Co-President David Sheehan. “We are confident that this report will help stock footage providers and other companies with an interest in image licensing do their jobs better, and we look forward to the many conversations which will undoubtedly ensue.”
At the most basic level, the Global Survey was undertaken to address the need for detailed, focused and reliable information regarding the global footage industry. The goal was to create a composite profile of the industry and develop baseline information to frame the current discussion and provide a benchmark against which future research can be compared.
“The Global Survey is intended to give footage executives a better sense of the broader market, and help them focus their strategic efforts going forward,” said ACSIL Co-President Max Segal. “The sense that I get from these results is that this is a very exciting time to be in the footage business.”
The product of a year’s effort and coming in at 259 pages, the Global Survey examines the issues and challenges faced by leaders in the footage-licensing field, covering a broad spectrum of critical topics ranging form the basic to the complex, including:
The essential mechanics/operational issues of the footage business
Current issues regarding licensing, new rights and pricing
Key markets and basic customer types
The impact of technology on footage sales and delivery
Current methods of marketing, promotion and proactive business development
Key issues, critical trends and transitional opportunities
In addition, the Global Survey includes an analysis and index of the global stock footage industry by content type, estimated revenues, collection size and region.
“As this was our first crack at this we wanted to be as comprehensive as possible in our inquiries and we couldn’t be more pleased with the results,” said Jill Hawkins, ACSIL Executive Director. “This report is the first of it’s kind and sure to stir a vigorous debate about who we are as an industry, where we are currently and where we are going.”
The project was made possible by the enthusiastic participation of a truly global array of companies. The participants all understood that sharing information was critical to producing a comprehensive report and would ultimately benefit all parties involved.
“One of the biggest challenges was pulling this group together,” said David Sheehan. “Between the ACSIL leadership and our partner in this project, Thriving Archives, we did an amazing job of getting real experts to work together.”
Founded as a non-profit trade association in early 2003 by a group of leading stock footage companies and news agencies in the United States, ACSIL is focused solely on the commercial interests of the stock footage industry, and meeting the demand for market data on this industry is central to ACSIL’s mission. The Global Survey was produced for ASCIL by Thriving Archives, a market research and business development consultancy focused on addressing the unique challenges faced by stock footage companies.
FOR FURTHER INFORMATION:
David Seevers at Thriving Archives, 474 Alvarado Street, San Francisco CA 94119. Phone: 415.970.0587. Email: firstname.lastname@example.org.
Jill Hawkinds Email Jill.Hawkins@acsil.org www.acsil.org