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ITN Source Launches its Advanced New Digital Website

3 November 2006

ITN Source (formerly ITN Archive), the world’s leading aggregator of moving image content, today launches its advanced new digital website allowing users to view and download iconic footage online. The site also includes an innovative ‘Concepts’ section aimed at the creative community, designed to provide an accessible and inspiring system for navigating ITN Source’s extensive catalogues to find the right content for the right creative idea.

From today, visitors to will be able to view and download for free, several hundred hours of recently digitised iconic content from ITN Source’s 700,000 hours of material. The video is embedded within the shotlists and will be accompanied by keyframes and a ‘slider’ to set date ranges in the advanced search page, making searching easier, quicker and more fun to use. With over 10 hours of new digital material being added everyday, including news content from ITN and Reuters, customers can literally download yesterday’s news, today.

The innovative new ‘Concepts’ section features individual clips that have been carefully selected by a team of creative experts covering a variety of genres, themes and moods extracted from across ITN Source’s extensive moving image libraries. The growing collection of handpicked clips has been creatively key-worded to cover literal and more abstract meanings, with 20 primary concepts arranged in 8 groups, including: culture and society; emotion and expression; appearance, motion, scale and time; science and technology.

Other exciting new features include Project Areas where customers can set up Clip Bins for individual jobs, so they can select, save and order clips online. Customers can also send messages to their project partners, invite other users to view their selected footage, add comments and rate clips, making it one of the most advanced digital and user-friendly content resources available.

ITN worked with LBi, Europe’s only complete full service digital agency, to integrate the back end archive databases and make them accessible from a user-friendly online interface.

Sue Thexton, Managing Director, ITN Source said: “ITN Source are delighted to unveil our brand new digital website. Using the latest digital technology, we can now offer customers the convenience of watching and downloading the latest news and iconic content at the touch of a button, whilst the Concepts section will give our creative customers a one-stop shop for accessing inspirational content packages. Today’s launch confirms ITN Source’s ambition to become the most advance digital video source in the world and realises ITN’s drive to deliver right content, right now.”

Darren Gerry, Client Manager, LBi added: “This project caps an incredibly exciting year in our collaboration with ITN Source. The ability to easily and quickly find the right content from such an extensive archive represents a huge step forward for content providers.”

About ITN Source

ITN Source (formerly ITN Archive) is one of the world’s largest and most respected providers of moving image content, housing over 700,000 hours of footage across a diverse range of collections including historical footage, iconic images, music, entertainment programmes, natural history and film. With hours of material added everyday, ITN Source is the world’s fastest growing video archive business, containing defining moments and images captured over three centuries.

ITN Source represents the footage of ITN, Channel 4, Granada, British Pathé, Reuters, Fox News and Fox Movietone and other specialist collections. ITN Source recently signed a unique partnership deal with Google to supply video content to its innovative Video Store.

With headquarters in London, ITN Source has sales offices across the globe in New York, Los Angeles, Canada, Berlin, Paris, Johannesburg, Sydney and Tokyo.

For more information, visit

About ITN

ITN is one of the world’s leading news and multimedia content companies. It broadcasts network news programmes and creates, packages, aggregates and distributes other content to a wide range of customers around the globe. Tailored to its customers’ needs, ITN’s content is on every media channel from television to the internet to mobile phones.
About LBi
With over 400 full-time staff in the UK alone, LBi is Europe’s only complete full service marketing and technology agency. Originally founded in 1993, LBi provides breadth of capability – our scale of expertise is unrivalled, ranging from high-level strategy to heavyweight technology implementation and award-winning media and creativity – to deliver excellent customer experiences for our clients who are mainly large international companies. In the UK these clients include ITN, BT, British Gas, ABN Amro, Design Council, Sony; international clients include Barclays Capital, Nike, Siemens and Volvo.

LBi operates offices in 10 countries: Belgium (Brugge, Brussels); Denmark (Copenhagen); Germany (Berlin, Cologne, Hamburg, Munich); Italy (Milan); Netherlands (Amsterdam, Den Dolder); Spain (Madrid); Sweden (Gothenburg, Malmoe, Skelleftea, Stockholm); Switzerland (Zurich); UK (London); USA (New York). LBi was formed by the merger of Framfab and LB Icon in August 2006 and is listed on Euronext in Amsterdam as well as on the Stockholm Stock Exchange (symbol: LBi). For more information, go to or visit our blog at

For further information, please contact:

Lucy Puddefoot, ITN Source: Tel: +44 (0)207 430 4599

Amanda Symons, Mantra PR (for LBi enquiries): Tel: +44(0)20 7907 7829