13 October 2006
TN’s multimedia division ITN On last night won a prestigious Mipcom Mobile TV award for its production of ‘On This Day in History’. ITN won the ‘Best Repurposed Content from Exisiting Film or TV Property’ category fighting off strong international competition from Fox’s 24 mobisodes, CNBC’s mobile news, MTV’s Barrio 19 and Sans Transition by Canal in France.
On This Day in History is a 90-second video feature for every day of the year making use of the wealth of classic video in ITN’ Source’s moving image library which dates back to the beginning of film in 1896. The ITN On production unit which specialises in creating specific content for mobile phones and new media platforms has taken the raw footage and produced mini programmes with high class graphics and well thought through scripts. The 365 features - including one for leap year - is updated every year covering world issues from the Tsunami disaster to the collapse of the Berlin Wall and the invention of the supermarket trolley.
The Judges said: “The Jury chose ITN On as the winner of the category because we believe On This Day in History has ‘longtail’ potential. ITN’s made a very well produced and compelling product for the mobile marketplace”
Nicholas Wheeler, Managing Director of ITN On said: We’re delighted ITN On has been recognised by Mipcom for its innovative use of archive content. We have a fantastic hard-working and resourceful new product development team who have genuinely created something fresh and new for the mobile and broadband platform.”
On This Day in History is available on O2 and The Google Video Store.
For more information please contact John Nolan on +44 (0)20 7430 4216
About ITN On
ITN On (formerly ITN Multimedia) is the UK’s leading supplier of news and other video entertainment content to broadband, mobile phone and radio (IRN) platforms. ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN On’s key business partners include mobile operators such as Vodafone, T-Mobile, 02, and 3 as well as established broadband operators Yahoo!, MSN and search engines Google and Blinkx TV. ITN On’s radio division IRN supplies news to 300 commercial radio stations throughout the UK with a daily audience of 26 million.