2 October 2006
ITN Source (formerly ITN Archive), the world’s leading aggregator of moving image content, has unveiled a pioneering and simple new pricing structure which will enable customers to budget their projects more quickly and accurately.
Following careful consultation with its customers, ITN Source has responded to a growing industry need for an uncomplicated and more transparent method of pricing its 700,000 hours of footage. This unrivalled and modern approach to pricing has led to the creation of a simple-to-use rate card which will allow users to calculate costs for a variety of different footage needs, including the increasing demand for online usage in a multi-platform industry, ultimately enabling tighter budgets to go further.
To celebrate the launch of the new rate card, ITN Source is giving customers a special introductory offer by lowering its minimum order. From 1st October until 31st December 2006, customers can buy 30 second minimums and per second charge thereafter.
Sue Thexton, Managing Director, ITN Source said: “ITN Source is delighted to be able to offer our customers a simple, easy to use pricing system that eliminates the complexity associated with licensing footage for a variety of different platforms. We understand the demands placed on producers to deliver quality programming and content within budget, and our new rate card allows customers to enjoy the benefits of a clear and predictable budgeting process, giving them the flexibility to purchase ITN Source’s diverse collection of footage quickly and conveniently.”
Later this year, ITN Source will roll out the second phase of the company’s recently re-branded website www.itnsource.com, with the introduction of e-commerce functionality for purchasing footage. This, together with the straightforward new method of pricing, will allow customers the convenience and flexibility of self-servicing their own orders easily and swiftly, and fully underpins ITN’s ongoing commitment to deliver Right Content, Right Now.
Today’s announcement follows news of a multi-million shareholder investment in ITN Source earlier this year as part of ITN’s wider re-positioning, and re-confirms ITN Source’s drive to become the most advance digital video source in the world.
About ITN Source
ITN Source (formerly ITN Archive) is one of the world’s largest and most respected providers of moving image content, housing over 700,000 hours of footage across a diverse range of collections including historical footage, iconic images, music, entertainment programmes, natural history and film. With hours of material added everyday, ITN Source is the world’s fastest growing video archive business, containing defining moments and images captured over three centuries.
ITN Source represents the footage of ITN, Channel 4, Granada, British Pathé, Reuters, Fox News and Fox Movietone and other specialist collections. ITN Source recently signed a partnership deal with Google to supply video content to its innovative Google Video site.
With headquarters in London, ITN Source has sales offices across the globe in New York, Los Angeles, Canada, Berlin, Paris, Johannesburg, Sydney and Tokyo.
For more information, visit www.itnsource.com
ITN is one of the world’s leading news and multimedia content companies. It broadcasts network news programmes and creates, packages, aggregates and distributes other content to a wide range of customers around the globe. Tailored to its customers’ needs, ITN’s content is on every media channel from television to the internet to mobile phones.
For further information, please contact:
Lucy Puddefoot, PR Executive, ITN Source: Tel: +44 (0)207 430 4599