1 January 2006
ITN Multimedia has signed a deal with MSN to supply news and a variety of entertainment content for its new video channel ‘MSN Video’ which launches in mid February.
The new ITN service will feature news, entertainment and archive content using footage from ITN’s 680,000-hour bank of moving imagery which, along with the ITN material, contains the British Pathé, Reuters, Granada, Channel 4, FOX News and FOX Movietone collections.
The new MSN Video News service will be supported by feature content from ITN such as On This Day in History which are 60-second video vignettes of historical events that happened on any particular day in the past. MSN Video users will have access to the famous And Finally... collection which pulls together some of the more quirky and weird stories each week. The service will also feature lifestyle content, including music and fashion.
This deal follows the announcement made earlier this month that ITN is also partnering Google in the launch of its video marketplace, making available a wide range of content for consumers to view or buy.
Nicholas Wheeler, Managing Director of ITN Multimedia said: “It is very exciting to be working with a go ahead company like MSN in a new venture like this. At ITN we absolutely believe in the new platforms as the future way of consuming news and have made very effort to make sure we are at the cutting edge of such technology.”
A Beta version is running now on: http://video.uk.msn.com/v/en-gb/v.htm
For further information please contact John Nolan in the ITN Press Office on +44 (0)20 7430 4216
ITN is one of the world's leading news producers, providing news programming for the main commercial broadcasters in the UK and its combined news broadcasts reach over two-thirds of the UK population. The company has a strong reputation for the creative and innovative use of modern technology, winning the Royal Television Society's 2004 Innovation Award.
ITN is driving expansion in the fast-growing new business area of ITN Multimedia, where the company is established as the UK’s leading supplier of news and other video entertainment content to 3G mobile phones. Key partners to ITN Multimedia are mobile operators such as Vodafone, 02 and 3 as well as established broadband operators BT Yahoo! and MSN, and enterprising new companies such as Greengrass.tv