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APTN and Sharpcards Launch V-cards In UK First

10 November 2005

APTN and Sharpcards today announced the launch of V-cards to over 3 million customers on the 3 network.

Mobile media company 3 has pioneered innovative mobile services in the UK including moving video and pictures in the form of MMS messaging.

3 subscribers will be the first in the UK able to send V-cards, or video cards, from their mobiles – anytime, anywhere.

V-cards have been developed by Sharpcards, leaders in mobile E-cards using video clips from APTN’s massive library of entertaining footage.

3 subscribers will be the first in the UK who can send V-cards from their mobile priced at £1.50 – anytime, anywhere.

“V-cards takes mobile messaging to the next level” says Jonathan Smith, Director of Operations at Sharpcards. “It’s a fun and easy alternative to sending a text message.”

Simon Samuels, AP Entertainment’s Sales Manager, says “When Sharpcards approached us, we knew we had the perfect content as we hold over 1,600 bizarre & wacky clips from around the world. We initially licensed these clips to television blooper shows, but there has recently been rapid expansion into broadband & mobile platforms. The greeting card personalisation really brings them to life.”

Further information

Gina Cherrett : T: 01962 852099 E:

Jonathan Smith: T: 020 7524 7642 E:

Simon Samuels: T: 020 7482 7467 E:

3 Media Office: T: 020 7350 5696

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging.
Entertainment – including television, music audio and video, computer games, and media publishing.
Information services – including wireless web, access to the best of the internet and a range of news services.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy and Sweden. 3 holds UMTS licences in Indonesia and Norway.

For further information, please visit: or call the 3 Media Office on 020 7350 5696.

Three facts about 3 :

3 , a mobile media company, launched the UK's first 3G network
3 currently has over 3.2 million customers in the UK and over 10million worldwide
The 3 network offers national coverage for calls and texts, and over 86% population coverage for 3G services .

About APTN

APTN (AP Television News) is the world’s Number One supplier of news content to broadcasters with over 5,000 subscribing to its services.

AP Entertainment is the world leader in entertainment news provision delivering 80 minutes of prime quality material to over 300 subscribers every day.

APTN’s Library includes moving images of events of all descriptions going back over a century.

AP (Associated Press) is the world’s largest and oldest news organisation.


About Sharpcards

Sharpcards is the leading expert in visual content for the mobile industry. We concentrate on messaging products as well as pictures, animations, themes and video.

Our flagship product MCARDS! is now live on all operators in the UK, Australia & New Zealand and South Africa. It has also been accepted onto Verizon and Sprint in the US.

The company licenses, develops, creates and then distributes content through its network of mobile operators and media partners worldwide. Partners include Vodafone, 3, O2, Orange, T-Mobile, Hutchison, Telstra, Verizon, Sprint Yahoo! and Virgin.

Sharpcards licenses premium brands specifically for mobile; licensing partners include Sony, Pathé, Chorion, Entertainment Rights, King Features and Cosgrove Hall.

Sharpcards was set up in 1999 originally focussing on the greetings and licensing industries and now has offices in London, Sydney and New York.

Visit: for further information.