14 April 2004
ZDF Archive's footage in "Team X-treme" by Mayday Techno Hymn reaches No 9 in German Dancefloor Charts
Today this year's techno hymn of the MAYDAY movement, "Team X-treme" by Members of Mayday, has made its way to number nine in the German dancefloor charts.
The accompanying video clip was produced using footage from ZDF productions, thus illustrating in dramatic fashion the wide variety of possible applications for ZDF extracts.
Daniel Klenke, director of the "Team X-treme" video: "We show extreme happiness, extreme suffering, extreme despots and extreme benefactors. Extreme rituals, extreme transformations. Extreme strength and will. Extreme team spirit. Extreme beauty. Extreme dancing and partying. We show individuals and masses. The hypnotic effect of the video is created by visual impressions in association with the music of Members of Mayday. And we have been able to achieve the visual effects by using images from ZDF Archive in combination with live pictures of the MAYDAY parties."
The idea that such collaboration might be possible first occurred to Thomas Sewing, Director ZDF-Archive with ZDF Enterprises, who is responsible for worldwide marketing of archive material at www.zdf-archive.com. Sewing: "We are confident that after this year's MAYDAY party on 30th April, 'Team X-treme' will actually top the German dancefloor charts. The use of ZDF footage material in the MAYDAY video shows that our archive material is not only of interest to the traditional purchasers of TV program extracts. International clients from the music and entertainment industry are increasingly coming to appreciate the quality and benefits of our broad range. Anyone interested in the MAYDAY video can take a look at it at http://www.zdf-archive.de/extern/TEAMEXTREME-MAYDAY2004.MOV
The tradition of the MAYDAY parties dates back to the year 1991. That was when a party entitled MAYDAY was organised, to help raise funds to rescue the German youth radio station DT 64, which was in financial difficulties. As a result of the sensational success, which has been repeated each year, the perfectly organised MAYDAY parties have been held each year since then on 30th April, in the Dortmund Westfalen Hall. The motto of MAYDAY on 30.4.2004 will be "Team X-treme". Coming as it did at the beginning of the great wave of techno euphoria that gripped Germany, MAYDAY was definitely the right event staged in the right place at the right time. MAYDAY developed the sound of the age to its logical conclusion, assembling a vast crowd on the huge dance-floor and redefining the term 'rave'. An atmosphere like this, which has never been achieved before, depends on four basic elements: the best line-up, sound quality, decor and organisation. New software in all digital controllers, specially developed for MAYDAY, makes it possible for any hall to achieve full digital technical effect and a final performance equivalent to approximately 750,000 watts. The best sound engineers are, of course, selected for this purpose, while the latest and most durable systems worldwide are regularly tested. From the very start the light concept of MAYDAY has been unsurpassed; breath-taking multi-point laser shows are part of the standard repertoire, and they are constantly subjected to further development. The video projections at MAYDAY are among the most extraordinary examples of optical representation possible. Thus the DJs and the live bands merge with the dance-floor itself to form a multi-media total work of art composed of light tapestry, full-scale image projection and video screens.
Contact Mayday GmbH:
Alexander Petter, Press Office, Mayday GmbH, Giesebrechtstr. 16, D-10629 Berlin, Tel. 00 49 30 327 916-46, Fax 00 49 30 327 916-99
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all programme acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast programme library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programmes, including book and music publishing and the licensing of its programme properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognised programme brands with which ZDF has become synonymous.
Contact ZDF Enterprises:
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: Denilauler.C@ZDF.de