1 October 2003
The world's leading video news agency APTN and Australia's national public broadcaster ABC have formed a new alliance to represent archive material.
The agreement will see a significant exchange of specially prepared content between the two Libraries, covering areas of particular interest.
They range from Australian wildlife and locations to social history and Australia's Indigenous Peoples. And from APTN the content will cover diverse areas from terrorism and international conflicts to entertainment celebrities and bizarre events.
APTN will represent the ABC's archival material non-exclusively in Europe and the United Kingdom, and the ABC will represent APTN's archival material non-exclusively in Australasia and South East Asia.
Each Library will continue to have rights to license ongoing news material provided as part of the relationship between the parent organisations. As a client of APTN's, the ABC receives APTN's daily news and entertainment feeds, while APTN acquires stories from ABC News for inclusion in its international feeds.
APTN Head of Content Development Chris O'Hearn said: "This is an excellent development to our relationship, expanding both the content and the commercial incentives for both sides. We are pleased that the foremost broadcaster in Australia is flying the flag for APTN, and we welcome their content into our own Library."
APTN Library provides moving images to producers and programme makers around the world, from the resources of Associated Press Television News. It specialises in up-to-date News and Entertainment coverage, but includes historical images back to 1900.
"This relationship with APTN is significant in that it means the ABC now holds premium footage on every major event since moving images began," said James Cuming, General Manager, ABC Content Sales. "Furthermore our Southern Hemisphere clients will appreciate the fact that they can now promptly access a major international collection in their own timezone," added Cuming.
ABC Content Sales provides content produced by the Australian Broadcasting Corporation's television, radio and online platforms to clients including broadcasters, film makers and multi media producers. Content includes more than seventy years coverage of news, current affairs, sport, science, natural history, arts and many other subjects. It also represents programming and content produced independently of the ABC.
Associated Press Television News (APTN) is the world's leading video news agency, now serving over 500 broadcasters, major portals and web sites with video. With a network of 83 bureaux covering news around the clock and throughout the world, APTN forms a vital part of the Associated Press, the world's oldest and largest newsgathering organisation.
ABOUT THE AUSTRALIAN BROADCASTING CORPORATION
The Australian Broadcasting Corporation is Australia's national broadcaster and major cultural organisation. Its mission is to provide audiences with the best programs, performances, products and services it can produce and acquire across its three platforms - television, radio and online. One of the primary functions of the Corporation, as stated in its Charter, is to broadcast "...programs that contribute to a sense of national identity and inform, entertain and reflect the cultural diversity of the Australian community."
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For Further Information Please Contact Rhys Kelly Australian Broadcasting Corporation
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