28 November 2008
Asian News International signs multi-platform global representation deal with ITN Source
ITN Source has signed an exclusive representation deal with Asian News International (ANI), to license its content across all platforms globally. ANI has the most comprehensive compilation of footage from South Asia including the Asian Films library which dates back to the late 1930s.
ANI will sit within ITN Source’s current collection which totals one million hours and includes the Granada, Reuters, Channel 4, British Pathe, FOX Movietone and UTV archives. The addition of ANI will give TV, film, education, corporate customers a greater selection of South Asian footage to choose from for their projects.
ANI footage is gathered from over 100 bureaux in India and South Asia and comprises news, entertainment, lifestyle, business, sports, science and quirky content. The collection includes memorable footage from India's freedom movement, the birth of economic reforms and the wedding of Sonia Gandhi with Rajiv Gandhi. ITN Source has digitised 5000 of the most popular clips which can now be downloaded in broadcast quality from www.itnsource.com.
Sanjiv Prakash, CEO, Asian News International said: “ITN Source is a one-stop shop for broadcast footage and home to some the most defining moments in history caught on camera. We believe ANI is a strong addition to the ITN Source collection and look forward to sharing our unique footage with a global audience.”
Asha Oberoi, Content Director, ITN Source added: “We’re delighted to have ANI on board. We've been looking to build up our Asian content for some time and ANI is the perfect partner with its mix of news, Bollywood and unusual videos. The addition of ANI significantly expands the global content base we represent and will deliver even greater value to our customers’ content needs.”
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ANI is South Asia's leading multimedia news organisation providing newsgathering to television channels all across the world along with content to multimedia platforms. In addition ANI's fully produced programming airs over TV stations in the United States, Europe and in Asia.
ITN Source is the gateway to over 1 million hours of iconic footage and creative moving imagery captured over three centuries. From news to drama, celebrity, comedy, music, wildlife, natural history and film, to an inspirational stock footage section and growing collection of HD material, ITN Source is the media industries’ first choice for professional video content.
ITN Source represents the world’s largest and most diverse catalogue of moving image libraries including, Reuters, ITN, Channel 4, Granada, UTV, Setanta Sports News, British Pathe, Channel 9 News(Australia), FOX News and FOX Movietone, and other specialist collections. An advanced digital website offers customers the convenience of searching for, viewing, downloading and purchasing broadcast quality content at the touch of a button.
With headquarters in London, ITN Source has sales offices in New York, Berlin, Paris, Sydney and Tokyo.
For further information, visit www.itnsource.com