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BBC Motion Gallery Signs Representation Deal with CITVC

22 October 2008

BBC Motion Gallery, the archive clips sales arm of BBC Worldwide, today announces with a strategic alliance with CITVC, the commercial arm of China Central Television (CCTV) the country’s largest national broadcaster, to represent BBC Motion Gallery sales to Chinese markets.

Chinese broadcasters and media professionals will now be able to access BBC Motion Gallery’s wealth of high quality motion imagery via a local presence in CITVC’s sales offices. Visitors to the BBC Motion Gallery website ( from China will be greeted with a Mandarin banner on the home page directing them to the CITVC sales office for guidance and assistance in accessing BBC Motion Gallery’s wealth of high quality motion imagery.

The deal is the latest partnership between BBC Worldwide and the Chinese state broadcaster. A successful distribution deal brokered in April last year saw BBC Motion Gallery distributing CCTV clip footage globally.

Simon Gibbs, Managing Director BBC Motion Gallery says “This deal is a great international step for BBC Motion Gallery. Getting closer to non-English speaking customers is an important part of our global strategy, making the access to our archive a seamless experience for all our customers. Having representatives on the ground in China is further testament to our position as leading global moving imagery archive.”

Madame Cheng Chunli, Marketing Director General, CITVC says ‘We predict a very healthy demand for BBC Motion Gallery’s extensive clip archive from broadcasters, ad agencies and corporations in China. The success of our content partnership last year has already proved to be very successful and we are delighted to be extending the relationship.”

BBC Motion Gallery is the exclusive global representative for the CBS News archive, NHK in Japan and ABC in Australia. BBC Motion Gallery now offers more than 500,000 hours of film with 60,000 available online. Its archive covers more than 110 years of footage including news, history, music, wildlife and sport.

About BBC Motion Gallery
BBC Motion Gallery offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500,000 hours of footage, BBC Motion Gallery encompasses a wealth of content covering natural history, sport, news, locations, art, music, celebrities, historic events and more. BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, and has global distribution deals with NHK, Japan’s national broadcaster and ABC, the Australian Broadcasting Corporation. BBC Motion Gallery operates from offices in London, New York, Hong Kong, Los Angeles, Paris, Toronto, Mumbai, Dubai, Sydney and Tokyo.

About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence payer and invest in public service programming in return for rights. The company has seven core businesses: BBC Worldwide Channels, BBC Worldwide Content & Production, BBC Worldwide Digital Media, BBC Worldwide Global Brands, BBC Worldwide Sales & Distribution, BBC Magazines and BBC Home Entertainment. In 2007/08, BBC Worldwide generated profits of £117.7million on sales of £916.3million.

CITVC is a large-scale media group corporation, which is the sole wholly-owned subsidiary of China Central Television (CCTV). CITVC was founded in 1984. Since 1997 when reorganization of its assets and adjustment of the managing structure were carried out, CITVC has maintained stable high-speed development. It is now the largest and most profitable media group corporation in China. CITVC is the general agent for global marketing of copyrights owned by CCTV.

Christine Shaw Davis
Director, Communications | BBC Worldwide America
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